| Company / Brand |
- OORA (Nehru Jackets), DIA A DIA (Shorts)
|
| Introduction / Background |
- AS INTERNATIONAL launched their ecommerce store in 2015 with the OORA fashion brand
|
| Digital Presence (Pre-Eunimart) |
- Present on Amazon.in, Flipkart
|
| Geographic Presence (Pre-Eunimart) |
|
| Financials (Pre-Eunimart) |
- Monthly GMV – 200,000 INR
- Headcount – 20 FTEs supporting ecommerce operations
- Marketing costs – 20% of revenues
- # of SKUs – 20
|
| Challenges / Issues |
- Limited traffic in domestic marketplaces
- Lack of understanding for cross border selling
- Poor sales from international marketplaces
|
| Solutions by Eunimart |
| Onboarding Date |
|
| International Expansion |
- Originally selling only through domestic channels, grew to a presence in the USA, UAE, southeast Asia, and Nepal
|
| Growth in Marketplaces |
- From 2 to 8 marketplaces: Amazon.in, Flipkart, Snapdeal, Meesho, Bonanza, Zifiti, Daraz, Ebay
|
| Omni Channel |
- All ecommerce stores integrated on the Eunimart platform, enabling centralized management and operations
|
| Product catalog |
- Grew ecommerce SKU count 7.5x from 20 to 150
|
| Supply Chain & Logistics |
- Reduced shipping (domestic and international) costs by over 15%
- Achieved Prime status and enabled FBA on Amazon
- Onboarded inventory stock to 6 warehouses to enable 2-day delivery in every locale
|
| Inventory Management |
| Data and analytics |
- SEO analysis performed and optimizations implemented using Eunimart AI
- Pricing analysis performed with Eunimart AI and pricing recommendations provided.
|
| Business Advisory / Expert Guidance |
- Advisory on GTM for Crossborder Selling
- Cross Border Account Management Consultation
- Advisory to go for region were demand of the products hight i.e SG and UEA
|
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