Company / Brand |
- HealthBest Private Limited / HealthBest
|
Introduction / Background |
- You grow by helping others. This was the attitude of the pharma
graduate Sachi Shah from Ahmedabad, who wanted to give back to the
society by doing something of her own. She had the perfect
background for it. In 2010, she jumped into her 35 years old family
business of manufacturing and exporting syringes and injections to
Europe, which is now a leading manufacturer of life saving cancer
and diabetes medicines. Her experience in this made it easier for
her to start her own business in a similar field.
- After studying the demands and needs, Sachi launched her own brand of
supplementary medications and herbal products by 2015, named Health
Best. With the changing trends during the COVID pandemic, she got in
touch with some international distributors and started exporting to
Ghana, UAE and Latin America. Later she thought of expanding her
business into ecommerce too.
|
Digital Presence (Pre-Eunimart) |
|
Geographic Presence (Pre-Eunimart) |
|
Financials (Pre-Eunimart) |
- Monthly GMV – 300,000 INR
- Manpower cost – 20 People engaged in the eCommerce business
- Marketing Investment – 15% Investment
- # of SKUs – 25 SKU
|
Challenges / Issues |
- Limited traffic in domestic marketplaces
- Lack of understanding for cross border selling
- No presence in International Marketplaces
|
Solutions by Eunimart |
Onboarding Date |
|
International Expansion |
- Grew from 5 domestic channels to access 4 International Regions (USA,
UEA, SEA and Nepal),
|
Growth in Marketplaces |
- From 5 to 12 marketplaces. Amazon IN, Flipkart, Firstcry, 1mg,
Pharmeasy,Bigbasket, Amazon AE, Bonanza, Zifiti, Ebay, Daraz NP,
Shopee SG
|
Omni Channel |
- Ecommerce Marketplaces Integration on Unified Platform for
Multichannel Ecommerce Management (Domestic & Crossborder)
|
Cataloguing |
- SKU count grew from 25 to 55
|
Account Health |
- Improved and maintained Good Account Health ratings in all
Marketplaces.
|
Branded Tools |
- A+ Content is implemented in Amazon
- Amazon Brand store to be developed
|
Supply Chain & Logistics |
- Managed user shipping (domestic and international) with improved
costs
|
Inventory Management |
- Achieved Prime status for seller
- FBA enabled
- Replicated into 3 warehouses
|
Data Science |
- SEO performed
- Data analysis was performed and pricing recommendations were
provided.
- Customer segmentation and Geographic study to be performed.
|
Business Advisory / Expert Guidance |
- Advisory on GTM for Crossborder Selling
- Cross Border Account Management Consultation
- Suggestion to Add new product Line
- Advice to focus on Niche markets were high demand of Dietary
Supplements (Nepal and SEA Markets)
|