| Company / Brand |
- Kalon Agro industries PVT LTD / Kalon Agro
|
| Introduction / Background |
- Kalon, which is Greek for inner and outer beauty, is all about bringing a sense of equilibrium between body and mind.
- Evoke a sense of belongingness to our ancient wisdom with a contemporary solution and gain balance with eco system.
|
| Digital Presence (Pre-Eunimart) |
- Amazon india, Flipkart, Naturesbasket, Snapdeal
|
| Geographic Presence (Pre-Eunimart) |
|
| Financials (Pre-Eunimart) |
- Monthly GMV – 200,000 INR
- Manpower cost – 15 People engaged in the eCommerce business
- Marketing Investment – 15% Investment
- # of SKUs – 25 SKU
|
| Challenges / Issues |
- Lack of understanding for cross border selling
- No presence in International Marketplaces
|
| Solutions by Eunimart |
| Onboarding Date |
|
| International Expansion |
- Grew from 4 domestic channels to access 1 International Regions Singapore
|
| Growth in Marketplaces |
- From 4 to 5 marketplaces Amazon india, Flipkart, Naturesbasket, Snapdeal, Shopee SG
|
| Omni Channel |
- Ecommerce Marketplaces Integration on Unified Platform for Multichannel Ecommerce Management (Domestic & Crossborder)
|
| Cataloguing |
- SKU count grew from 25 to 60
|
| Account Health |
- Improved and maintained Good Account Health ratings in all Marketplaces.
|
| Branded Tools |
- A+ Content is implemented in Amazon
- Amazon Brand store to be developed
|
| Supply Chain & Logistics |
- Managed user shipping (domestic and international) with improved costs
|
| Inventory Management |
- Achieved Prime status for seller
- FBA enabled
- Replicated into 1 warehouses
|
| Data Science |
- SEO performed
- Data analysis was performed and pricing recommendations were provided.
- Customer segmentation and Geographic study to be performed.
|
| Business Advisory / Expert Guidance |
- Advisory on GTM for Crossborder Selling
- Cross Border Account Management Consultation
- Advisory to go for region were demand of the products hight i.e SG and UEA
- Help category compliances with respect to food products for International selling
|
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