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      CUSTOMER CASE STUDY

      CUSTOMER. Leeza Store
      CASE STUDY NO. IN-CS-202109-002
      BY Khaja Aziz Uddin
      DATE April 12, 2022
      VERSION 1.1
      I had very little idea about what to do and which marketplace to target in the international market Places, all this has changed when I got on a call with Eunimart’s experts. They helped gain insights into the current marketplace that is known to few. They also explained to me about the different rules and regulations for products coming in from other countries.

      Eunimart helped target the right marketplaces internationally thereby helped us to drive more sales for the business. Eunimart helped us identify South East Asia as the right market for their products and got us onboarded on Lazada, Shopee and other Marketplaces

      • Nithin / Founder & Brand Owner, Sep 2021.
      Company / Brand
      • Leeza Store
      Introduction / Background
      • Leeza store was founded in 2018 to provide customers with high-quality traditional wear. The brand offers a wide range of premium quality traditional sarees.
      Digital Presence (Pre-Eunimart)
      • Present on Amazon.in, Flipkart
      Geographic Presence (Pre-Eunimart)
      • India
      Financials (Pre-Eunimart)
      • Monthly GMV – 10,000 INR
      • Headcount – 5 FTEs supporting ecommerce operations
      • Marketing costs – Approximately 5% of revenue
      • # of ecommerce SKUs – 100
      Challenges / Issues
      • Initially managed orders manually, but this became untenable as the brand grew
      • Catalog management required manually extracting and importing data from multiple sources in different formats
      • Struggling to scale internationally due to both marketplace management and merchandising difficulties as well as international logistics challenges
      Solutions by Eunimart 
      Onboarding Date
      • August 2018
      International Expansion
      • Grew from domestic ecommerce channels to a presence in the USA, UAE, southeast Asia, and Nepal
      • Leveraging insights powered by Eunimart, identified southeast Asia as the right market for their products and onboarded to Lazada, Shopee and Daraz
      Channel expansion
      • From 2 to 8 marketplaces. Amazon IN, Flipkart, Bonanza, Zifiti, Ebay, Amazon UAE, Daraz Nepal, Shopee SG, and Lazada MY
      Omnichannel enablement
      • All ecommerce stores integrated on the Eunimart platform, enabling centralized management and operations
      Product catalog
      • SKU count grew from 100 to 350
      Supply chain & logistics
      • Managed user shipping (domestic and international) with improved costs
      Inventory management
      • Achieved Prime status and enabled FBA on Amazon
      • Onboarded inventory stock to 2 warehouses to enable 2-day delivery in every locale
      Data and analytics
      • SEO analysis performed and optimizations implemented using Eunimart AI
      • Pricing analysis performed with Eunimart AI and pricing recommendations provided.

      *as at March  2022

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