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      CUSTOMER CASE STUDY

      CUSTOMER. Pushpa International ; Brands: sage koncpt
      CASE STUDY NO. IN-CS-202109-006
      BY Khaja Aziz Uddin
      DATE April 12, 2022
      VERSION 1.1
      Company / Brand
      • Sage koncpt
      Introduction / Background
      • It established its domestic brand Sage Koncpt in 2012 with a stand at an exhibition; we began providing customers with high quality products at affordable prices through various exhibitions.
      • Sage Koncpt, a design-led brand for premium home accessories. This Indian enterprise is an offshoot of a 20years old family run business of precision engineering and handmade goods.
      • At Sage Koncpt the products are handmade in materials like stainless steel, brass, aluminum and silver plated.
      • And having a history of over 2 decades for précis handmade work, here at Sage Koncpt we deliver it and provide the best quality
      Digital Presence (Pre-Eunimart)
      • Present on Amazon.in, Flipkart
      Geographic Presence (Pre-Eunimart)
      • India
      Financials (Pre-Eunimart)
      • Monthly GMV – 100,000 INR
      • Manpower cost – 10 People engaged in the eCommerce business
      • Marketing Investment – 15% Investment
      • # of SKUs – 50 SKU
      Challenges / Issues
      • Limited traffic in domestic marketplaces
      • Lack of understanding for cross border selling
      • No presence in International Marketplaces
      Solutions by Eunimart 
      Onboarding Date
      • December 10 2020
      International Expansion
      • Grew from 2 domestic channels to access 3 International Regions (USA, AUE and SEA)
      Growth in Marketplaces
      • From 2 to 9 marketplaces. Amazon IN,Flipkart, Amazon AE, Amazon US, Amazon CA, Amazon UK, Bonanza, Zifiti,Shopee SG
      Omni Channel
      • Ecommerce Marketplaces Integration on Unified Platform for Multichannel Ecommerce Management (Domestic & Crossborder)
      Cataloguing
      • SKU count grew from 20 to 100
      Account Health
      • Improved and maintained Good Account Health ratings in all Marketplaces.
      Branded Tools
      • A+ Content is implemented in Amazon
      • Amazon Brand store to be developed
      Supply Chain & Logistics
      • Managed user shipping (domestic and international) with improved costs
      Inventory Management
      • Achieved Prime status for seller
      • FBA enabled
      • Replicated into 1 warehouses
      Data Science
      • SEO performed
      • Data analysis was performed and pricing recommendations were provided.
      • Customer segmentation and Geographic study to be performed.
      Business Advisory / Expert Guidance
      • Advisory on GTM for Crossborder Selling
      • Cross Border Account Management Consultation
      • Advisory to go for region were demand of the products hight i.e SG and UEA

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