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      CUSTOMER CASE STUDY

      CUSTOMER. Finstore Enterprises ; Brands: Finstore
      CASE STUDY NO. IN-CS-202109-007
      BY Khaja Aziz Uddin
      DATE December 15, 2021
      VERSION 1.1
      Company / Brand
      • Finstore
      Introduction / Background
      • Finstores is your online shopping destination for clothing and apparel. We’re a family run business and we ship worldwide.Have a great shopping experience!
      Digital Presence (Pre-Eunimart)
      • Website
      Geographic Presence (Pre-Eunimart)
      • India
      Financials (Pre-Eunimart)
      • Monthly GMV – 100,000 INR
      • Manpower cost – 6 People engaged in the eCommerce business
      • Marketing Investment – 15% Investment
      • # of SKUs – 100 SKU
      Challenges / Issues
      • Limited traffic in Website
      • Lack of understanding for cross border selling
      • No presence in International Marketplaces
      Solutions by Eunimart 
      Onboarding Date
      • December 10 2020
      International Expansion
      • Grew from 1 domestic channels to access 2 International Regions (USA and UAE)
      Growth in Marketplaces
      • From 1 to 4 marketplaces. Amazon USA, Bonanza, Zifiti, eBay
      Omni Channel
      • Ecommerce Marketplaces Integration on Unified Platform for Multichannel Ecommerce Management (Domestic & Crossborder)
      Cataloguing
      • SKU count grew from 20 to 150
      Account Health
      • Improved and maintained Good Account Health ratings in all Marketplaces.
      Branded Tools
      • A+ Content is implemented in Amazon Amazon Brand store to be developed
      • Amazon Brand store to be developed
      Supply Chain & Logistics
      • Managed user shipping (domestic and international) with improved costs
      Inventory Management
      • Achieved Prime status for seller
      • Fulfilment From US
      Data Science
      • SEO performed
      • Data analysis was performed and pricing recommendations were provided.
      • Customer segmentation and Geographic study to be performed.
      Business Advisory / Expert Guidance
      • Advisory on GTM for Crossborder Selling
      • Cross Border Account Management Consultation
      • Advisory to go for region were demand of the products hight i.e SG and US

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