| Company / Brand |
|
| Introduction / Background |
- Founded in 2012, WI Retail offers accessories for men through its Panjatan brand to add a unique touch of individuality to their style. WI Retail offers the right blend of quality, style and value.
|
| Digital Presence (Pre-Eunimart) |
- Present on Amazon.in , Flipkart.com
|
| Geographic Presence (Pre-Eunimart) |
|
| Financials (Pre-Eunimart) |
- Monthly GMV – 350,000 INR
- Headcount – 5 FTEs supporting ecommerce operations
- Marketing costs – Approximately 5% of revenue
- # of SKUs – 100
|
| Challenges / Issues |
- Shipping management difficulties harming profitability
- Struggling to scale in international markets despite domestic success
- Problems managing inventory, particularly ensuring inventory status updates were accurately maintained across backend systems
- Manual product listing management was becoming an unsustainable operational load
|
| Solutions by Eunimart |
| Onboarding Date |
|
| International Expansion |
- Grew from domestic ecommerce channels to a presence in the USA, UAE, and southeast Asia
- Leveraging insights powered by Eunimart, identified the right marketplaces to begin scaling internationally and onboarded to Lazada and Shopee
|
| Channel expansion |
- From 2 to 6 marketplaces: Bonanza, eBay, Zifiti, Amazon.ae, Shopee.sg, Lazada.my
|
| Omnichannel enablement |
- All ecommerce stores integrated on the Eunimart platform, enabling centralized management and operations
|
| Product catalog |
- SKU count grew from 100 to 250
|
| Supply chain & logistics |
- Managed user shipping (domestic and international) with improved costs
|
| Inventory management |
- Achieved Prime status and enabled FBA on Amazon
- Onboarded inventory stock to 2 warehouses to enable 2-day delivery in every locale
|
| Data and analytics |
- SEO analysis performed and optimizations implemented using Eunimart AI
- Pricing analysis performed with Eunimart AI and pricing recommendations provided.
|
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