E-commerce Shipping Best Practices for Indian sellers
You are doubtlessly putting in a lot of effort to sell your items, find the correct suppliers, post product photographs, write emails, and do everything you can to keep your consumers pleased. However, unless you pay attention to shipping and fulfillment for your business, all of your efforts may be useless without you even realizing it. Shipping is the final point of convergence for consumer pleasure and an enhanced e-commerce experience in today’s modern world when the e-commerce business is developing at an unprecedented rate. You can have a fantastic product, but delivering it can make or break it. In reality, your shipping rules may entice new customers, strengthen brand loyalty, and boost consumer happiness! Shipping, when done correctly, may help you sell things like hotcakes in the market. And we’re here to help you get ready for it.
While many firms begin online by offering free shipping across the board or presenting unaltered UPS or USPS prices, the most successful merchants employ innovative delivery alternatives to differentiate themselves from their competition and enhance profitability. This process necessitates collaboration across numerous teams inside your firm, ranging from your marketing team to your fulfillment team — and several others in between.
By developing a shipping plan for your online business, you can guarantee that everyone engaged in the process knows what is going on and their role in the process.
We’ll walk you through the essential must-haves and must-know for a successful e-commerce shipping plan that pleases both your margins and your consumers in this guide.
Shipping considerations : what should you look at?
When it comes to consumer happiness, the whole e-commerce experience boils down to one factor: shipping and product delivery. Consider it to be something that may make or ruin your company. Most sellers work hard to enhance their delivery strategy, but they hardly ever know where to begin.
Shipping is also the step of your order fulfillment procedure where you may feel you have lost control of your brand. However, if you examine the relevant factors, you may have more to do with shipping than you realize.
Shipping charges are one of the considerations that vendors consider. Shipping expenses may have a significant impact on your organization, which is why you should develop a comprehensive strategy around them.
While excessive transportation prices might cause you to lose consumers, meager shipping rates can have the same effect on your company’s profit margins.
Getting this correctly may lead to unsurpassed earnings and customer pleasure. However, having complete control of your business means delivering the lowest prices and providing the delivery alternatives that your clients want.
As a merchant, your objective should be to accomplish everything while also covering your expenditures.
Shipping Goals in E-commerce Shipping Solutions
Like others, you too have objectives in life; perhaps it’s time for you to have some shipping plan as well. Once you’ve established your shipping strategy, the following step is to determine your shipping goals.
Shipping objectives specify what you intend to achieve with your e-commerce shipping plan. Though your goals may differ based on the sort of business you run, there are a few that should be at the heart of your project if you’re transporting material things.
- Increase Conversions
- Boost the Average Order Value
- Reduce your expenses.
- Improve your operational efficiency.
- Increase your reach.
Best Shipping Options in E-commerce Shipping Solutions
Now that you’ve determined the most refined criteria for your shipping plan, it’s necessary to research the best shipping alternatives you can provide to your consumers.
Standard shipping is the default shipping option that you provide to your clients. It indicates that the product will be dispatched within 3 to 5 days and delivered within 7 to 10 days at the most. There is usually no limit on the number of days you may supply because it varies from carrier to carrier and delivery in each zone.
As the name implies, Express shipping refers to the delivery of merchandise on the same day or the following day. If you want to offer next-day or two-day delivery, express shipping is the way to go.
According to estimates, there are around 4.57 billion internet users worldwide. The majority of them actively purchase online. Overseas stores are purchased by more than 57 percent of all customers globally. It implies that there is much room for growth in international shipping, and you must coordinate your approach to take advantage of this global audience.
Going with regular or express shipping may not be ideal if you want to deliver in a limited geographical region.
Individuals today have very high expectations from e-commerce. If the shop or business is nearby, they expect the products to be delivered the same day. As a result, to appeal to this demographic, you must have a different delivery method available. One strategy that can provide you access to same-day delivery within a few hours straight to clients is hyperlocal delivery.
Whether you sell things or not, you can’t avoid the term “free delivery.” However, as popular as it is, free delivery is difficult for a vendor. Free delivery, popularised by e-commerce behemoth Amazon, has now elevated customer expectations, causing it to be adopted by all e-commerce retailers, large and small.
If you’re still skeptical about its advantages, consider the following:
- Customer comprehension is simple.
- It is appealing to the client.
- People are more likely to complete a purchase if it includes free delivery.
- Free delivery is the most pleasing thing you can offer your consumers, but it may be too much for your company.
So, if you’re selling it to your customers, make sure you have a backup plan in place.
Free delivery is the ideal choice, but if you don’t want to give it, the next best thing is to offer flat-cost shipping.
Have you ever visited a shopping site that charges the same delivery fee regardless of the size of your order? That is, indeed, flat-rate shipping. You assign a fixed rate throughout a zone to standardize expenses. As a result, when consumers visit your store and enter their zip code, they will see one essential shipping cost.
Offering live rates to your customers is another shipping alternative that can pay your expenditures while also providing reasonable shipping options. Live carrier rates give a clear message to your consumers about what and why your shipping expenses.
However, it is not one of the possibilities you may market for your business because the fees will vary greatly depending on the item’s destination and its weight.
Choosing one of the three solutions is not the sole option for your shipping plan. As an e-commerce business owner, you may experiment with various techniques to see what works best for your company.
Shipping option mixing and matching may be incredibly beneficial since it allows you to balance your income and promotional chances simultaneously.
Tip: You may provide free standard delivery on your items while charging for expedited shipment. If you run a retail shop, you may also offer regular shipping, overnight delivery, and in-store pickup of your items.
Packaging and marketing in E-commerce Shipping Solutions
It’s natural to be bewildered when deciding which shipping option to give to your consumers if you’ve never considered it before. Remember that when you’re first starting, merely provide your consumers with a variety of alternatives so they can locate what they’re searching for.
Once you’ve determined your shipping alternatives, the next aspect of the fulfillment process to consider is packing and marketing. Your packaging has a significant impact on your shipping expenses. As the e-commerce sector expands by the day, packaging and shipping have evolved from standard order fulfillment tools to one of the most important variables influencing consumer happiness. Your brand’s packaging may be a big selling point. And, if the adage “first impressions are everything,” you have another reason to pay attention to your product’s packing.
However, if you’ve been ignoring it, it might be one of the causes of your excessive shipping charges.
Choosing the best carriers in E-commerce shipping solutions
Before sending your physical items, the first thing you must do is select the appropriate packaging materials. Begin by measuring the precise dimensions and weight of the goods to determine how much packing will be necessary to pack your purchase correctly.
Follow a Uniform Packaging Process
The packaging and shipping processes must be in sync for your fulfillment process to go well. Because packing is a crucial factor in your overall shipping costs, you should have a uniform method in place so that you don’t have to deal with weight penalties regularly.
As a result, you must finalize the packing material for all of your items ahead of time. For example, if you intend to use flyers, boxes, cardboard boxes, or envelopes, you must do a comprehensive inventory check and finalize the material.
Selecting the Best Carriers
Choosing the best carriers for your business is one of the final elements of the e-commerce shipping process to which you must pay attention. Here are some things to think about:
Shipping expenses should be calculated.
How will you do your best to reduce shipping expenses unless you have an estimate? As a result, analyze all of the significant factors contributing to your delivery cost. These are some examples:
- The package’s weight
- Your package’s dimensions
- Insurance (if available)
- Origin Pin Code & Destination Pin Code
- You may input all of these parameters into a rate once you’ve compiled a list of them.
Just like many aspects of your business that take time in the building, tweaking and working your way to customer satisfaction through shipping will require your patience but will ultimately pay off.
What method is mostly used in all e-commerce deliveries?
Cash on Delivery (COD) is the most commonly used method of payment amongst e-commerce retailers in India, according to Nielsen’s Global Connected Commerce Survey.
What is the most common shipping method?
USPS (United States Postal Service) is the most frequently used shipping method in U.S. e-commerce.
What are sales strategies?
A sales strategy is defined as a documented plan for positioning and selling your product or service to qualified buyers in a way that differentiates your solution from your competitors. Sales strategies are meant to provide clear objectives and guidance to your sales organization.