The world is evolving, and business models are no exception. Many Brands are adopting the Direct to consumer (D2C) model. As with D2C, brands can skip the middlemen or third parties and deliver the product directly to the customer. The reason for selecting D2C is that this type of business model is suitable for SMEs, who want to include their own data and create a deeper level of relationship with their customers. In this era of hyper technology, customers have become very demanding. They are looking to purchase goods from the manufacturers directly irrespective of the type of product they are looking to buy. The below image explains the difference between a traditional retailer and direct to consumer.
Brands have understood that they can satisfy consumer orders on their own; thus they have taken complete control over the brand messages, and customer relationship which has a significant impact on the way businesses view their supply chain. In a case study by Astound Commerce, nearly 59% of consumers prefer to research manufacturers’ websites directly, with 55% of customers prefer to make purchases the same way.
There are many benefits in opting Direct to consumer model. But first, let us understand the challenges associated with D2C and how can a brand overcome the said challenges.
The benefits of selling D2C
Besides the obvious benefits, there are other notable benefits of D2C approach, which are discussed below.
Vdezi is now Eunimart
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