Optimising your eCommerce packaging while keeping up with trends to reduce losses in transit

Optimising your ecommerce packaging while keeping up with trends to reduce losses in transit

Amazing products should be boxed with equally impressive packing. It is essential to offer an unboxing experience which is memorable for the customers, and cost-efficient for the organisation. It is crucial to make sure that the customers perceive the brand as a high-value even before the unboxing of the product. A glance at the product should give a feeling about the efforts done by the manufacturer; it should have a mix of both security and tasteful allure. 

Proper packing will help in reducing returns and replacements that will lead to an increase in customer satisfaction. With this conceptual foundation in place, we will look at the packing strategy and issues involved in choosing the optimal packaging for a product which will help in reducing the loss in transit. Without further ado, Let’s have a closer look at packaging optimization and its benefits for your business.

What is Packaging Optimisation?

In the simplest terms, packaging optimisation refers to the process of using smart packaging that’s designed to contain and protect a product, for its journey from a manufacturer or warehouse to customers. During the process of packing, the organisation should consider the different components that will influence its excursion to the purchaser. These variables involve the mode of delivery, climate conditions, costs and so on, which may impact the safety of the product. Additionally, it should be made in such a way that it doesn’t cost much for the organisation, and reach the customers faster and safer. Let us have a look at some of the methods for optimising the product packaging.

Choosing the Right Packaging Materials:

Before selecting the right material for packaging, organisations should first understand the level of sensitivity, condition and vulnerability of the product. Some materials are fragile and will tear or break earlier than expected, which can harm not only the product but also the brand’s reputation. Organisation should consider a material, which can handle any friction that transportation may induce. After considering the above factors, the next task will be to develop the primary, secondary and tertiary packaging of the product. 

Primary Packaging: The main purpose of primary packing is the ease of use and appealing user experience. Primary packing should be done by keeping in the least amount of space required for the materials while keeping the product safe.

Secondary & Tertiary Packaging: Secondary & Tertiary Packaging is the sort of packing that would additionally protect the product from temperature, conveyors, various impacts or other transportation hazards.

Size the package 

Often, if not always there are distinctive sizes of products, it is illogical to find a clear size for all the products. If the organisation makes a couple changes in the components of the package, then it would reduce the cost as well as increase the number of daily shipments. Thus, the size of the package should be given significance when you pack the product. A standardised structure may not be reasonable for all items and can prompt transportation harms. As the primary goal of packaging is customer satisfaction, more accessible transportation, and conveyance separation. Size of packaging should be based on the following factors:

  • The type and strength of the material used for packaging
  • The thickness of the material for protective packaging
  • The right amount of adhesive or tape
  • The right amount of winds of stretch wrap

Design of the package structure

A product design should be a blend of security and elegant charm. The design of the product should not be done in such a way which will increase waste or any other fees and costs. The design of the packaging should be done while considering the unique requirements or special handling during distribution.  

Advantages of package optimisation

  • Cost optimisation: While shoppers show interest for products that are advantageous and modest, they often purchase what is made accessible and available to them in a cost effective manner. For achieving this, organisations should consider optimising their product, as it saves a considerable amount of cost by optimising material, the amount of wastage and reducing transportation costs.
  • Reduced Shipping Cost: One of the crucial aspects of a business is shipping. Shipping may be the most unglamorous part, but at the same time, it is an essential part of e-commerce. If the organisation optimises packaging, then the number of products stored in the container can often be doubled than the number of products shipped without packaging optimisation.
  • Simplified transportation: One of the requisite parts of the supply chain is transportation. Proper packaging can help the organisation in managing transportation operations effectively and efficiently. With proper planning, organisations can ship an increased number of packages at the same cost.
  • Efficient Operation: Package optimization can help many E-commerce businesses in eliminating blunders and decreasing spending. Brands can reduce cost and improvise timing by efficiently handling the issues related to packaging and which in turn increases positive brand recognition.
  • Decreased loss due to damage: A well thought out package optimisation framework can reduce the loss due to damage compared to conventional packaging. An adequately packaged product ensures safe movement from the manufacturer to the customer.  When products are shipped in perfect shape because of proper package optimisation, then it will increase the customer’s buying experience and sales.


With an increase in the number of sales, the business operation is becoming more and more complex, which makes it difficult for organisations to reduce costs while meeting the customer’s demand. It’s highly recommended to optimise packaging. Over time package optimization can enhance people’s expectations with the brand and help the organisation in proper delivery without loss or damage to goods.

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