The pandemic has created pandemonium on a global scale and it will probably be a long time before things return to what we feel is normal or perhaps we will witness a new normal. Businesses will have to evolve to the changes swiftly to weather the storm. Whatever it might be, times are hard for the retail sector as for many others but since change is the only constant we need to adapt ourselves to the evolving situations and make the best out of it.
Focus on an Omnichannel strategy at this juncture. It is time to restrategize, reprioritize and reinvent oneself. It’s time to think of Omnichannel and ecommerce if you haven’t yet thought about it.
What is the consumer focusing on right now?
Priority is on contactless – doorstep deliveries and that is a practice which could carry on well beyond the death of the pandemic. So it’s time to explore new avenues of retail business to survive.
According to Aneesh Reddy, CEO of Capillary Technologies “After this pandemic, we believe that Indian retailers across sizes will understand the power of Omnichannel digital transformation. In the long run, consumer brands particularly should increase the percentage of their e-commerce business and deploy O2O (Online-to-Offline model) strategy of reaching consumers across touchpoints to prevent businesses from closing down…”
A trying time for people across the globe, this pandemic is showing us new ways of life. Retailers for example who are already into Omnichannel will weather the storm much better. Brands who have already made a foray into personalised Omnichannel shopping experiences have less to worry about now because wise investments have made them resilient to market risks caused by calamities like COVID-19.
The present scenario is something like this:
The image below show us the impact of COVID-19 on the retail sector
Source :PMR Market Experts
Go-to-market strategies thus need to change and Eunimart 360 offers unique solutions to brands that need guidance in making it to the ecommerce forum. The things to focus on now are:
What else to do:
As with any problem this too shall pass but holding up is the secret to survival. Take action at this point which is prudent and practical, let go and accept the situation first of all. Perhaps the pandemic will inspire and conjure up unlimited possibilities and new opportunities which you have not explored such as ecommerce and you can tide over to see better times with unique solutions offered by Eunimart 360.
To avoid getting forced out of business due to lack of stocks and subsequent revenue loss. Retail businesses can now utilise the Eunimart 360 platform to expand sales, seek solutions for supply chain obstructions as well as Last-mile fulfilment. You will never again suffer due to lack of data and other kinds of confusion thus protecting yourself from future disruptions.
Vdezi is now Eunimart
Change is constant and we are changing with the times. Coming to you with a new name and a new face, but with the same old team that you have always trusted. Take a look around and tell us what you think!