How to Sell on Flipkart in 2022 | Easy Step By Step Guide

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Flipkart is one of the largest online marketplaces in India. Started by IITians Binny Bansal and Sachin Bansal in 2007, Flipkart has more than 10 crore registered customers with over 10 million daily page visits and 80 lakh shipments every month to over 1000 cities. The potential for growth on Flipkart is tremendous and is increasing every passing day. 

In 2022, Flipkart owns one of the largest market shares in India amongst all marketplaces. During the 2021 festival season, Flipkart managed to bag a stellar 62%  market share.

Below are a few additional reasons for you to consider selling on Flipkart:

  • It has over 100 million registered users (Targeting 500 million by end of 2022)
  • It offers 200+ pick-up hubs and 10,000 delivery agents for hassle-free delivery of your products.
  • You can analyze your product sales easily through the Flipkart dashboard and sellers hub 

Get Started with Selling Products on Flipkart

According to Flipkart’s policy, anyone who is selling new and genuine products is welcome. Be it individual sellers, manufacturers, suppliers, or any Private Limited firm, Flipkart encourages them to sell.

Step 1: Identify Product Categories that Sell Best On Flipkart in 2022

As a prospective seller, you first need to know the product categories that are high in demand on Flipkart. Selling products from a high demand category provides you with an edge from day 1 as a seller on Flipkart.  As per various reports (including observations by the experts at Eunimart), it has been noticed that the products categories creating maximum traction on Flipkart are:

  • Electronics 
  • Home & Decor/Household Products
  • Books  
  • Apparel and accessories
  • Health & Beauty 
  • Health & Personal Care products
  • Baby products

Do note some product categories are more in demand during specific seasons while some enjoy consistent sales all year long. Knowing the seasonality of your chosen product categories is important to ensure that you can manage inventory and orders efficiently.

Along with demand, it is also important to take note of competition. Remember, close to a million sellers sell on Flipkart today. You thus need to find a category that not just has strong demand but at the same time is not over-competitive.

Step 2: Registering your Business on Flipkart in 2022

The process of registration on Flipkart is as follows:

  1. Use your mobile number and email id to sign up on seller.flipkart.com
  2. Upload the required documents(check the next section)
  3. Verify your bank details.
  4. You need to list at least one product in order to start selling on Flipkart

Documents required for registering your Business on Flipkart in 2022

The documents required for registering your business on Flipkart in 2022, depends on your business type. Check below for the documents required by the different business types in India:

Documents Required for Registering a  Private Limited Company on Flipkart:

  • Proof of Identity:
  • Photocopy of registered documents and Incorporation certificate of the Private Limited Company
  • MoA copy
  • Company PAN
  • Proof of Address:
  •         Phone bill
  •         Electricity bill
  •         Rental or Lease Agreement
  • GSTIN Number

Documents Required for Registering a  Partnership Firm or LLP on Flipkart:

  • Proof of Identity:
  • LLP or Partnership Registration certificate
  • Partnership deed
  • LLP PAN
  • Documents identifying as Partners
  • Proof of Address:
  •            LLP’s Electricity Bill
  •            LLP’s Telephone Bill
  •            Rental or Lease Agreement
  •            Electricity bill 
  • GSTIN Number

Documents Required for Registering a  Sole Proprietorship firm on Flipkart:

  • Proof of Identity:
  • Passport of the proprietor
  • PAN of the proprietor
  • Voter ID/Driving License
  • Other government ID cards with photo
  • Proof of Address:
  •                Utility Bill (Electricity bill or Telephone Bill)
  •                Bank account statement of the proprietor
  •                License or Lease Agreement
  • GSTIN Number

Step 3: Listing The Products You Want To Sell On Flipkart

Listing a product refers to filling out the necessary information and adding images of the product on Flipkart. In order to list the products you first need to understand the category, catalog, and product description guidelines.

Flipkart Category Guidelines 2022

Product category is a broad classification of the product you wish to sell. for e.g., ‘Camera’ comes under the category of “Cameras and Accessories”. You can list any category on the Flipkart platform except the following:

  • Property
  • Real estate
  • Detrimental chemicals
  • Heavy machinery
  • Medicines
  • Farm inputs
  • Sex toys
  • Alcohol
  • Car parts

Flipkart Catalog Guidelines and Best Practices 2022

A catalog consists of all the required details of a product that you want to sell. It includes product features (color, price, and size), images of the product, and any other information about the product.

You have to create something that is information-rich, and you should build interest in customers about your products. Here is a list of things that you need to add to your products.

Flipkart Catalog Product Title Best Practices

It is advised to write your title such that it ranks high for relevant keywords or search terms. Remember, your product title is an essential aspect of your product. It is your chance to give your customer an idea of why they should spend on your product.

Flipkart Catalog Product Features Best Practices

You have to ensure that all the features of the product are covered in the catalog. If you miss out on some features, you stand a chance of losing a sale.

Flipkart Catalog Product Description Best Practices

You have to write a detailed description that adds value to your product. Make sure to mention the major benefit of the product in the description and do not add any misleading information. Below are a few  tips for writing an effective description:

  1. Know who your target audience is and write features that would be of interest to your potential customers
  2. Give all the relevant details about your product, and convince the buyer of its benefits.
  3. Write about the best features and unique specifications of your product.

Flipkart Catalog Product Image Best Practices

Images are a major factor influencing the purchase, they should be of high resolution and crystal clear from various angles. Below are some of the guidelines related to images:

  1. Watermark/Logo/Text: Primary images cannot have any watermark/logo/brand name. However, secondary images can have a watermark/logo/ brand name.
  2. White Background: Primary image should only have a white background. There is no such condition for secondary images.
  3. Image Sizes: Images should be minimum 500px X 500 px.

Additional information: Any additional information regarding your product like how to handle the product, product care instructions, etc. can be added.

Step 4: Setting up Product Shipping & Logistics On Flipkart in 2022

To ensure the best possible customer experience, Flipkart has made it mandatory to deliver products through its logistics partners. It will deduct the shipping cost from the selling price before making a payment to you. The shipping fee is calculated on actual weight or volumetric weight, whichever is higher. To provide the best possible experience for you, Flipkart offers different programs for shipping. The shipping and delivery methods are:

  • Flipkart standard delivery

The regular delivery method used by Flipkart’s logistics arm Ekart is called standard delivery. In this method, products are delivered based on the availability of products from the seller, and replacements of products take up to 45 days.

  • Flipkart advantage/assured

The Flipkart Assured badge is awarded to sellers who sign up for Flipkart Fulfilment(covered in the next section). In this program, Ekart handles all inventory stocking, shipping and delivering the products in a day. However, sellers need to ensure products are delivered to Flipkart’s warehouses ahead of time to make use of this feature. The following conditions must be fulfilled to use Flipkart advantage:

  • Customer returns should be below the benchmark.
  • The listing should be Flipkart Fulfilment or Smart Fulfilment
  • A product should enjoy a high rating above the benchmark

What is Flipkart fulfillment

Flipkart fulfillment service offers you state-of-the-art fulfillment centers at an incredibly low price. You can store all your products at the Flipkart fulfillment center and Flipkart will take care of:

  • Quality check of your products
  • Packaging
  • Delivery

How to Fulfil orders on Flipkart in 2022

When you login into your account, look at the section seller fulfilled orders on top, as shown in the below image. This section shows new, urgent, breach, and reattempt orders.

Flipkart order fulfilment using Flipkart Seller Portal

Click on the new orders option and go to my orders page. You can also use the main menu options (orders > active orders) to process new orders. Refer to the image below.

Processing Flipkart Orders in Flipkart Seller Account

Step 5: Generating Shipping Labels on Flipkart

The first step towards order processing is to generate shipping labels. Click on the checkbox to activate the generate label option. Then, click the generate labels button. See the image below for a better understanding.

Generating Shipping Label inside Flipkart Seller account

Then you have to update the package dimensions and weight. Once all details are checked, click the process labels button. Refer to the example image below.

Updated Order dimensions and weight in Flipkart seller account

The system will flash a quick notification to generate labels. After confirmation, the label will download successfully. Check your download folder. There will be a pdf document with the name Flipkart label.

Mark RTD (Ready To Dispatch)

Click on the pending RTD tab. First, click the checkbox to activate the mark RTD option. Go ahead and click on the mark RTD button in blue. A notification appears, here click the mark RTD button.

Activating RTD (Ready to Dispatch) in Flipkart Seller account

Upon successfully marking an order for ready to dispatch, a notification appears. Now the order moves to the pending handover section. Additionally, the system displays the successfully done RTD message. See the image below.

Viewing Order Summary in Flipkart Seller account

Pending Handover & Manifest Download

Referring to the above image, click on the pending handover section. The system will display the pending handover items. In other words, all orders waiting to be handed over to the Flipkart delivery service are shown here.

Flipkart logistics will come and pick up the order for delivery. You can track the order movements in the dashboard under the dispatched orders section.

Step 6: Managing Payments on Flipkart

Flipkart makes the payment directly to your bank account within the next 7-15 business days from the date of order dispatch. The payment differs based on the performance tier:

  • Gold Sellers – 7 business days,
  • Silver Sellers – 10 business days,
  • Bronze Sellers – 15 business days

You are in control to decide the price of your products and Flipkarts charges a small fee on the successful orders you make.

Latest Flipkart Margins in 2022

When you join Flipkart you don’t have to pay for registration. However, when you sell a product through Flipkart, the following deductions are made from the order item value:

Latest Flipkart Commission Fee 2022:

A percentage of the order item value varies based on the category and subcategories.

Latest Flipkart Collection Fee 2022:

Flipkart Collection Fee will be based on order item value and customer payment mode (Prepaid/Postpaid)

SELLING PRICE PREPAID POSTPAID
0 – ₹750 2% ₹15
>₹750 2% 2%

 

Latest Flipkart Fixed Fee 2022:

The fixed fee will vary based on the order item value irrespective of category and seller tier.

ORDER ITEM VALUE RATE
0-₹500 ₹12
₹500-₹1000 ₹20
>₹1000 ₹35

 

Latest Flipkart Shipping  Fee 2022:

It is calculated on the basis of the product’s weight, and shipping location. It also takes into account the space required for each item. The below amounts are based on the weight slab and differentiated based on Local, Zonal, and National zones.

WEIGHT SLAB LOCAL (INTRACITY) ZONAL (INTRAZONE) NATIONAL (INTERZONE)
0.0 Kg – 0.5 Kg ₹44 ₹51 ₹65
0.5 Kg – 1.0 Kg ( For every 0.5 kg ) ₹4 ₹19 ₹26
1.0 Kg – 1.5 Kg ( For every 0.5 kg ) ₹13 ₹17 ₹28
1.5 Kg – 2.0 Kg ( For every 0.5 kg ) ₹10 ₹18 ₹22
2.0 Kg – 3.0 Kg ( For every 0.5 kg ) ₹8 ₹11 ₹17
3.0 Kg – 12.0 Kg ( For every 1 kg ) ₹7 ₹10 ₹16
> 12.0 Kg ( For every 1 kg) ₹4 ₹5 ₹8

 

GST Applicable on Flipkart Margins and Fees in 2022:

For seller’s convenience, Flipkart has a seller fees calculator which you can use to calculate the fixed fee, commission, collection fee, and shipping charges. See the below image for a better understanding.

Flipkart order fulfilment

Step 7: Managing Returns on Flipkart in 2022

A returns policy is a predefined set of rules and regulations which helps buyers return a product if they are not satisfied with it. Flipkart’s return policy covers the buyers against ‘damaged’, ‘defective’, and ‘not as described products. It allows buyers to raise a return/replacement or refund request is based on the following:

  • Clothing, Footwear, Watches, Eyewear, Fashion Accessories, and Fashion Jewellery categories will be able to be returned by buyers within 30 days.
  • All products under the categories of “Precious Jewellery” are eligible for returns (Subject to Flipkart’s prior approval ) and replacements within 10 days from the date of receipt of the order.
  • All products under the categories of Furniture and Sports & Fitness are eligible for returns and replacements within 10 days from the date of receipt of the order.
  • All products under the categories of large Appliances are eligible for returns and replacements. The return period shall commence from 10 days from installation and 10 days from the date of delivery for products that don’t require installation.
  • Consumable, perishable products will not have any return policy

Note 1: if the product to be returned is not in stock or discontinued, then you(seller) have to provide a refund.

Note 2: If certain products are in the category of “no return” policy, then it can be returned only under the following cases:

  • Damaged or defective products
  • Missing products
  • Expired product
  • Mis-shipped products
  • Fake products

Step 7: Analyzing your sales performance on Flipkart in 2022

Analyzing data is an essential part for every seller and Flipkart has made it easy for sellers to do that by launching a mobile app in the name of Sellers Hub. It provides real-time data on listings, orders, payments, order fulfilment, returns, and more. Furthermore, Flipkart has also launched Flipkart Dashboard.

What Is Flipkart Dashboard

Flipkart also has its own dashboard for sellers to check the analytics of different metrics. Sellers can :

  • Easily visualize the data related to a particular period,
  • Understand return orders
  • Download data graphs to view them offline
  • Understand the latest trends and more.

Flipkart dashboard will help you in assessment, management, and analytics. It provides all the essential information that you would need as a seller including listings, payments, inventory, orders, growth, reports, and advertising. Some of the section-wise features of Flipkart Dashboard are:

  • The listings section gives the information on the number of blocked listings, listings ready for activation, active listings, inactive listings, and active listings.
  • The Orders section gives comprehensive information on cancellations, returns, and active orders.
  • The payments section gives you an accurate assessment of the payments that you have processed through the platform.
  • The active orders section provides data on active orders.
  • The Growth section of the dashboard is handy for analytics. You can get all the information on the performance of your Flipkart store.
  • The Reports section provides useful reports for decision-making.

About Eunimart

This process can be further simplified by using Eunimart’s solution, a registered partner of Flipkart, which can make the onboarding process a breeze, and your products will be on the Flipkart platform in no time.

Some of the solutions that are provided by Eunimart are Competitive Pricing, Image Optimisation, Content optimization, Keyword Optimisation, Order Management, Inventory Management, Catalog Creation, Payment Reconciliation, logistics, and Fulfilments, and Reports and Analytics. At Eunimart we are constantly providing the best solutions for our clients. Click here to get started.

Frequently Asked Questions:

Can I sell on Flipkart without GST?

Yes, only if you are selling goods that are exempt from GST.

What is mark RTD in Flipkart?

RTD means ready to dispatch. Once the orders are processed, one needs to mark them RTD so that they can be sent for delivery to the customer.

What do you mean by pending RTD in Flipkart?

Pending RTD is a tab in the Flipkart Dashboard which shows the number of orders which haven’t been dispatched yet but for which the shipping labels have been generated.

How do I sell my products on Flipkart?

The process of registration on Flipkart is as follows:

  1. Use your mobile number and email id to sign up on seller.flipkart.com
  2. Upload the required documents(check the next section)
  3. Verify your bank details.
  4. You need to list at least one product in order to start selling on Flipkart

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