Selling products online is a great way to expand your business and increase your sales prospects. However, as e-commerce technology has matured, it’s become more accessible for consumers to shop worldwide and often find lower prices online. You may find yourself asking yourself how to sell internationally online from India. Well, one way to remain competitive with other international e-commerce sellers is to open up your marketplace listings to other countries. This is easy to do and can be an excellent move for your business to expand your customer base and increase sales volumes.

All About Marketplaces: Types, Benefits and More

Ecommerce marketplaces are proving to be beneficial for small businesses and sellers. These platforms allow them to showcase their products to a diverse audience and reach new customers. Essentially, a marketplace is a site where you can list your products for sale, and other companies (and even individuals) can sell their products, too.

There are two types of marketplaces – business-to-consumer (B2C) and business-to-business (B2B).

Business-to-consumer online marketplaces are those that facilitate transactions between merchants and individual buyers. They’re often called “e-commerce stores” or “online shopping sites.” B2C marketplaces include eBay, Amazon, Alibaba, and Flipkart.

Business-to-business e-commerce marketplaces are those that facilitate transactions between businesses. Businesses can be selling to other companies or selling to consumers on behalf of companies. B2B marketplace examples include Shopify, Alibaba, Indiamart. 

One of the most significant benefits of selling online, on marketplaces, and e-commerce websites, especially if you are an Indian, is that it allows you to reach a global audience. Sellers can use this opportunity to launch new products and grow their business by tapping into the worldwide customer base.

Best Online Marketplaces To Sell Your Products Internationally

Once your product is ready, now you need to sell it. The E-commerce market in India is growing, and people are buying products online. So, if you want to sell your product online, you must go to the right place. But, if you are a beginner, choosing the right platform can be daunting.

There are different platforms where you can sell your products online, but which all Indian online marketplaces are best to target customers globally?

To help you find the answer, we have listed all the top Indian online marketplaces to sell your product internationally.

1. Amazon
2. ShopClues
3. eBay
4. Flipkart
5. Snapdeal
6. PayTM
7. PepperFry
8. Etsy
9. Shopify

How to Sell Internationally on Amazon from India

Sellers on Amazon can list and sell their products to customers in any international stores for Fulfilment by Amazon (FBA) at no additional cost. Sellers can take advantage of the benefits offered by Fulfilment by Amazon (FBA), such as Prime benefits, customer service, and hassle-free returns, while reaching out to customers globally.

To get started, log in to Seller Central, go to Settings – Shipping Setting and update your import country like India. Once you have done this, you will be able to see the “Listing your products on International Amazon Stores” option while creating a new product listing. You will see the international stores to list your products based on the product category selected.

How to Sell Internationally on eBay from India

eBay is one of the best-selling platforms for Indian sellers who want to expand their business overseas. The first step to do so is to register your business with eBay. To become an eBay seller, you require a PAN card, mobile number, and a bank account. Once your account is created, you can start uploading products to attract international buyers.

You can also create an online store on eBay. There are four different pricing plans depending upon your requirement. Once you have chosen the right plan for your business, it’s time to design a creative storefront that will stand out in the crowd. Yours might be just one among thousands of stores, but if you manage to make it exciting and presentable, there will be no looking back for you.

The next important step is product listing. You must create attractive titles and descriptions for your products, which will help drive traffic to your store. The next thing that potential customers look for is product images, as it is not possible for them to physically see or touch the product before buying it.

Things You Should Keep in Mind

The first and foremost thing to do before setting up your online store is to determine whether or not you are ready to sell globally. You need to be sure that your business is prepared to handle the challenges and changes of selling internationally before you think of selling internationally from India.

The next step would be to choose an eCommerce platform suitable for your business and its needs. Many eCommerce platforms are available today, and they all have their pros and cons. You need to consider each one of them before making a decision carefully. Determine which features are most important for your business, like payment options, shipping methods, product categories, etc.

A good web hosting provider will help you keep your website up and running at all times. It will ensure that your website is always accessible for customers from any part of the world. Some of the things you should look for in a web host include availability, reliability, security, and performance. It is best not to compromise on these aspects if you want your online store to succeed in the long run!

You need to think about what countries you want to sell in and their legal requirements regarding imports/exports of goods or services. You will also be required to comply with any local legislation relevant to your business, so make sure you do your research accordingly.

Just like when selling locally, selling internationally requires a good marketing strategy. This should include social media campaigns, product videos on YouTube (and other platforms), SEO for keywords used by people looking for your products/services, email marketing campaigns, etc.

Payment Services to Consider While Selling on an International Marketplace

Payment is one of the most critical aspects you need to consider while selling on an international marketplace. Your international buyers want to make payments conveniently, and thus you need to provide them with multiple options. It’s essential as it increases your chances of making a sale.

Credit and debit card payments are the most commonly used payment methods for online purchases. They can be used to shop from any country, which is why they’re so convenient.

To make things easier for your customers, consider listing alternative payment options like PayPal. Payoneer, World First, TransferWise Borderless Account, or Stripe on your checkout page.

Start Selling Online Internationally Today

Selling internationally is a very niche market with a few sellers who know how to take the right step in this domain. Once you get to achieve the basic knowledge of selling Internationally from India, learn the best products to sell internationally, and get good enough tags to rank your business on international search engines, you can enjoy a whole new life as an internationally selling online professional in India.

FAQs:

How can I ship cheap internationally?

Ans: The cheapest international shipping options are: Typically, it’s USPS because they offer international shipping rates far cheaper than UPS and FedEx. Using UPS and FedEx to ship internationally without a business account can be really costly, with rates almost being 3x higher than USPS.

Is DHL cheaper than FedEx?

Ans: Shipping Rates- Although DHL and FedEx both charge higher rates for same-day delivery services, DHL rates are typically cheaper for domestic shipments, ultimately. When it comes to choosing between DHL international shipping rates and FedEx international shipping rates, DHL rates are also generally more affordable.

How do I find global buyers?

Ans: Social media- Social media can be a powerful ally in your search for foreign buyers. A presence on Facebook, Twitter, Instagram, YouTube, LinkedIn and Reddit can help you reach out to a global audience. You can join a Facebook group that matches buyers and sellers and offers trade tips, for example.