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Many of the industry giants, independent policymakers and associations have however expressed concerns over it because they feel that some areas are grey and ambiguous and seem to be more of an internet policy rather than an ecommerce policy.
The ecommerce business in India is worth more than $38.5 billion and growing. It is but natural for the Government to roll out a National ecommerce Policy and issue necessary guidance to the partners. It covers all the concerns of ecommerce including consumer protection, intellectual property rights protection, and data which is an integral component of ecommerce. It is exclusive as well as inclusive in nature.
The Government has shown great enthusiasm in drafting this policy and thereby boosted many of its pet projects at the same time ensuring that it is in sync with the industrial policy of the country because the Indian economy originally is a brick and mortar economy and ecommerce, though on an upward graph, is a recent trend.
Many of the industry giants, independent policymakers and associations have however expressed concerns over it because they feel that some areas are grey and ambiguous and seem to be more of an internet policy rather than an ecommerce policy. No doubt the Government has kept in mind data protection, counterfeit prevention, tracking systems for imports and exports, given ‘infrastructure’ status to what is known as data centres. Besides, the government’s very own schemes as Start-up India, Digital India, Make in India and Skill India have found a place here since they rely heavily on ecommerce.
Critics claim that the following areas could have been less ambiguous.
This policy can be either a boon or a bane because it includes a whole lot of stakeholders as MSMEs, Start-ups, Payment systems, Sellers, Advertisers, Logistic providers, IT and the like.
So we can safely conclude that as of now the Policy is only giving us a direction and cannot be enforced or implemented definitively at the moment.
For now, the Draft Policy is only a direction; it is not an enforceable document. This must change for it to be able to meet its objectives. India can and definitely needs to be a global leader in the ecommerce sector but this policy is not helping the purpose. India can become a Global Influencer in the field only when the National ecommerce Policy is implemented properly with the required amendments. Investments from companies like Amazon and Walmart are quite good and it is obvious that they, like many others, consider India to be a high-potential ecommerce market. All that is required now are changes in the National ecommerce policy for ecommerce in India to mark its own ground.
Vdezi is now Eunimart
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