Eunimart

Adapting to trending B2B Ecommerce best practices with an eye on the Future

Read-time: 4 min 11 sec.

At Eunimart, we help to broaden the scope of ecommerce with pioneering solutions that help to redesign your ecommerce business and give it a new lease of life by accessing global marketplaces and seamlessly integrating your business across all channels of sales on a single platform to facilitate real-time smart decisions. The traditional manufacturer now has the option to transform and strengthen his sales via B2B ecommerce by adopting novel solutions provided by Eunimart to revamp old methods of the trade that was unable to give the required boost to your business.

At the very outset, it is important to interpret what is different about B2B ecommerce to establish the recent trends, as otherwise, it is difficult to comprehend. The traditional sale of products between companies has now taken a modern twist with sales through online portals. It is a relatively complex process in comparison to normal marketplace transactions between the seller and the consumer popularly known as B2C. Today the scope has widened and manufacturers are ready to redesign processes to move ahead with modern ecommerce trends. However the process is very demanding because prices are variable, shipping requirements are complex and tax regulations are tough to navigate. The challenge is to circumvent all of these variables and surge ahead to succeed in this highly competitive ecommerce market.

Some very important trends being followed by businesses adapting to evolving ecommerce practices in 2020 are:

  1. Giving an intuitive customer experience by making things transparent. This helps to create trust in B2B ecommerce.
  2. B2B ecommerce has changed the way manufacturers sell. Traditionally they sold through distributors and how the customers reacted to the product was mostly of the distributors’ concern. But, the concept has changed for them. Here, manufacturers are responsible not only for their product quality but also product content. Now they need to provide options for review, intelligent product search, demo videos, product images and the option to compare products, product specifications as well as cross-sell/ up-sell for related products.
  3. In B2B ecommerce, manufacturers are giving their employees access to the data of third-party logistics providers to make the entire process smooth and efficient. This is quite revolutionary but is an important trend today. 
  4. Since manufacturers have realized the importance of making B2B ecommerce practices precise, they are using software and solutions that are automated and introducing self check-out and easier payment options. 
  5. Since the B2B ecommerce ecosystem smoothes innumerable complexities, it also requires implementing readymade solutions to segment and support users based on their activities.
  6. B2B ecommerce marketplaces are perceived as a threat by manufacturers but it is the smart manufacturer who can turn the tables to his advantage by adopting the right strategy. This will require in-depth research on various topics like whether Amazon or Alibaba or other marketplaces are stocking their goods, at what price they are being sold, how they are being presented to the audience and how his interests are being protected. It could either be that his product is being sold illegally, or that he manufactures a niche product that is banned on marketplaces or that he is selling directly on marketplaces. Whatever the scenario, they must address the needs strategically after assessing them and this is exactly what smart manufacturers are doing. However, this is a learning process that helps the manufacturer to grow and learn. 
  7. Another trend in 2020 for B2B ecommerce is the prioritisation of customer experience with real-time updates which can provide reliable information to customers when they buy.
  8. It is said that 2020 will be an Omnichannel-world for B2B ecommerce and manufacturers are taking this seriously. This will help them gain a strategic advantage ensuring an increased ecommerce footprint and making rapid strides without huge capital infusion.

B2B ecommerce can thus improve with customized solutions from browsing to check out thus adding value to a customer’s experience and providing a vendor with increased conversion rates. To achieve this one must necessarily connect relevant data points and their websites to be effective.

One of the topmost trends in ecommerce today lies in providing an entirely personalized shopping experience enabled with artificial intelligence. This ensures predictive ordering and intuitive buying decisions. It also can persuade buyers to buy from a particular vendor who offers the most personalized experience. The trend to provide smarter solutions and awesome shopping experience to retain customers is not new. But the trend to personalize a buyer’s experience is more in demand. The B2B ecommerce segment is no different.

The next trend is possibly the emergence of voice assistants and voice commerce. In this system customers who repeat their purchase from the same vendor often find it very convenient to use a voice ordering system because it is quick, easy and hands-free. 

For new B2B ecommerce vendors, it’s the ultimate choice because they do not require intensive marketing or upfront investment. However, since the data collected is preserved by marketplaces, vendors are also looking towards niche platforms to provide tailored experiences to customers. This is already trending in the ecommerce healthcare industry.

Another important trend of B2B ecommerce today is that eco-consciousness has crept into the scenario. People all over the world are talking about sustainable options and are conscious of environmental pitfalls affecting our lives. If B2B can offer and display eco-friendly options and reduce carbon footprint to show that they care for the environment then they will generate good-will and have an upper hand over competitors.

The other B2B trend today is the growth of progressive web apps. These are different from mobile apps because they can work on any platform that uses a standards-compliant browser across devices and operating systems. The advantage is that they have offline capabilities too besides the fact that a single generic app can be maintained across devices. It is said that in 2020 “we’ll also see ecommerce software developers building the foundations for PWAs by delivering single-page applications (SPAs). This will allow ecommerce websites to load only the information needed for the user, rather than entire new pages from a server.”

The role of AR or augmented reality and VR, that is virtual reality, cannot be underestimated and is another trending B2B ecommerce reality today. 

Eunimart omnichannel ecommerce solutions help you to equip yourself with AI-enabled automation and analytics solutions to use in your B2B ecommerce business in terms of product information management, pricing, supply chain management system and point of sales to save time and cost and reduce errors.

At Eunimart, we help to broaden the scope of ecommerce with pioneering solutions that help to redesign your ecommerce business and give it a new lease of life by accessing global marketplaces and seamlessly integrating your business across all channels of sales on a single platform to facilitate real-time smart decisions. The traditional manufacturer now has the option to transform and strengthen his sales via B2B ecommerce by adopting novel solutions provided by Eunimart to revamp old methods of the trade that was unable to give the required boost to your business.