Key Findings of Global E-commerce Consumer Preferences
As presented by the IPC survey report, a selection of the key findings of global online shopping behavior are enlisted as following:
- Product Preference: The most widely bought cross-border product categories in 2016 were Clothing, Footwear & Apparel (comprising nearly 33%), Consumer Electronics (comprising nearly 21%), Books, Music & Media (comprising nearly 14%) and Health & Beauty (comprising nearly 13%). A gender-wise study reflected that women were more inclined towards purchasing Clothing, Footwear & Apparel than men (39% over 26%); men were mostly inclined towards purchasing Consumer Electronics than women (30% over 12%). The other cross-border product categories that were widely purchased were Jewellery & Watches (8%), Computers (7%), Sports & Leisure (7%), Home & Garden (6%), Household Appliances (6%), Toys (5%), Baby & Child (2%) etc.
- Country Preference: The top most countries that accounted for most cross-border sales volume in 2016 were China (26%), US (16%), UK (15%) and Germany (15%). Also, France (5%), Japan (3%), Canada (3%), Australia (3%) and Netherlands (3%) were enlisted for generating impressive cross-border sales volume as well. While China remains one amongst the top three sources for all countries, US, UK, and Germany tend to cast a dominant impact on their immediate smaller neighbors.
- Device Preference: While exploring the global online shopping behavior, IPC asked consumers about their most preferred devices for shopping. It was seen that laptops (41%) had the highest usage preference followed by desktops (36%); also, smartphones (14%) and tablets (8%) subsequently followed. Desktops were most likely preferred by consumers 55+ of age, tablets by consumers between 35-54 years of age and smartphones by younger consumers of 16-34 years of age. Laptops were equally preferred by consumers with no age difference.
- Market Preference: On an overall scale of global eCommerce purchases, consumers mostly preferred international online marketplaces like Amazon (31%), eBay (23%), Alibaba (11%), Wish (4%), Zalando (3%) and so on. Amazon and eBay received a higher popularity amongst men than women; women showed a greater inclination for the other remaining marketplaces.
- Payment Preference: When consumers were enquired of their favorite modes of payment, most stated their most preferred options to be Paypal (41%) or something equivalent, Credit Cards (33%), Debit Cards & Bank Transfers (18%). Also, Cash on Delivery (4%) and Pre-Paid Cards (2%) followed them soon after.
- Delivery Preference: The most significant delivery locations preferred by consumers were at home (76%), post-office (8%), workplace (5%), retail outlet (2%), neighbor (1%). When asked about the importance of tracking cross-border items being purchased, the level was considered very high.