How to sell products on Flipkart

How to sell products on Flipkart

Why Sell on Flipkart ?

Flipkart is one of the largest online marketplace in India. Started by IITians Binny Bansal and Sachin Bansal in 2007, Flipkart has more than 10 crore registered customers with over 10 million daily page visits and 80 lakh shipments every month to over 1000 cities. The potential for growth on Flipkart is tremendous and is increasing every passing day. Below are few reasons for you to consider selling on Flipkart:

  • It has over 1 million registered users
  • It offers 200+ pick-up hubs and 10,000 delivery agents for hassle free delivery of your products.
  • You can analyse your product sales easily through Flipkart dashboard and sellers hub

Who can sell on Flipkart?

According to Flipkart’s policy, anyone who is selling new and genuine products is welcome. Be it individuals sellers, manufacturers, suppliers or any Private Limited firm, Flipkart encourages them to sell. 

What product categories sell best on Flipkart?

As a seller you should consider dealing with product categories that are high in demand. As per the experts at Eunimart, it has been noticed that the products categories creating maximum traction on Flipkart are:

  • Electronics 
  • Home & decor/Household Products
  • Books  
  • Apparel and accessories
  • Health & Beauty 
  • Health & Personal Care products
  • Baby products

Registering your Business on Flipkart

The process of registration on Flipkart is as follows:

  1. Use your mobile number and email id to sign up on seller.flipkart.com
  2. Upload the required documents(check the next section)
  3. Verify your bank details. 
  4. You need to list at least one product in order to start selling on Flipkart.

Documents Required

  • Private Limited Company
    • Proof of Identity:
      • Photocopy of registered documents and Incorporation certificate of the Private Limited Company
      • MoA copy
      • Company PAN
    • Proof of Address:
      • Phone bill
      • Electricity bill
      • Rental or Lease Agreement
  • LLP or Partnership Form:
    • Proof of Identity:
    • LLP or Partnership Registration certificate
    • Partnership deed
    • LLP PAN
    • Documents identifying as Partners
    • Proof of Address:
      • LLP’s Electricity Bill
      • LLP’s Telephone Bill
      • Rental or Lease Agreement
      • Electricity bill 
  • Sole Proprietorship:
    • Proof of Identity:
      • Passport of the proprietor
      • PAN of the proprietor
      • Voter ID/Driving License
      • Other government ID card with photo
    • Proof of Address:
      • Utility Bill (Electricity bill or Telephone Bill)
      • Bank account statement of the proprietor
      • License or Lease Agreement

Listing the Products you want to Sell on Flipkart

Listing a product refers to filling out the necessary information and adding images of the product on Flipkart. In order to list your products you first need to understand the category , catalog and product description guidelines .

  • Category Guidelines

Product category is a broad classification of the product you wish to sell. for e.g., ‘Camera’ comes under the category of “Cameras and Accessories”. You can list any category on Flipkart platform except the following:

    • Property
    • Real estate
    • Detrimental chemicals
    • Heavy machinery
    • Medicines
    • Farm inputs
    • Sex toys
    • Alcohol
    • Car parts
  • Catalog Guidelines

A catalog consists of all the required details of a product that you want to sell. It includes product features (colour, price and size), images of the product and any other information about the product.

You have to create something that is information-rich, and you should build interest in customers about your products. Here is a list of things that you need to add for your products.

    • Title: It is advised to write your title such that it ranks high for relevant keywords or search terms. Remember, your product title is an essential aspect of your product. It is your chance to give your customer an idea of why they should spend on your product.
    • Features: You have to ensure that all the features of the product are covered in the catalog. If you miss out on some features, you stand a chance of losing a sale.
    • Description: You have to write a detailed description that adds value to your product. Make sure to mention the major benefit of the product in the description and do not add any misleading information. Below are few  tips for writing an effective description:
      • Know who your target audience is and write features that would be of interest to your potential customers.
      • Give all the relevant details about your product, and convince the buyer of it’s benefits.
      • Write about the best features and unique specifications of your product.
    • Images: Images are a major factor influencing the purchase, they should be of high resolution and crystal clear from various angles. Below are some of the guidelines related to images:
      • Watermark/Logo/Text: Primary images cannot have any watermark/logo/brand name. However, secondary images can have a watermark/logo/ brand name.
      • White Background: Primary image should only have white background. There is no such condition for secondary images.
    • Image Sizes: Images should be minimum 500px X 500 px. 
    • Additional information: Any additional information regarding your product like how to handle the product, product care instructions, etc. can be added.

Shipping & Logistics of Products on Flipkart

To ensure the best possible customer experience, Flipkart has made it mandatory to deliver products through their logistics partners. It will deduct the shipping cost from the selling price before making a payment to you. Shipping fee is calculated on actual weight or volumetric weight, whichever is higher. To provide the best possible experience for you, Flipkart offers different programs for shipping.The shipping and delivery methods are:

  • Flipkart standard delivery

The regular delivery method used by Flipkart’s logistics arm Ekart is called standard delivery. In this method products are delivered based on the availability of products from the seller , and replacements of products take up to 45 days.

  • Flipkart advantage/assured

The Flipkart Assured badge is awarded to sellers who sign up for Flipkart Fulfilment(covered in the next section). In this program, Ekart handles all inventory stocking, shipping and delivers the products in a day. However, sellers need to ensure products are delivered to Flipkart’s warehouses ahead of time to make use of this feature. The following conditions must be fulfilled to use Flipkart advantage: 

    • Customer returns should be below the benchmark. 
    • The listing should be Flipkart Fulfilment or Smart Fulfilment
    • A product should enjoy a high rating above the benchmark

What is Flipkart Fulfilment?

Flipkart fulfilment service offers you state-of-the-art fulfillment centres at an incredibly low price. You can store all your products at the Flipkart fulfillment center and Flipkart will take care of:
  • Quality check of your products
  • Packaging
  • Delivery

How to Fulfill orders on Flipkart?

When you login into your account, look at the section seller fulfilled orders on top, as shown in the below image . This section shows new, urgent, breach, and reattempt orders.

Flipkart order fulfilment screen one
Click on the new orders option and go to my orders page. You can also use the main menu options (orders > active orders) to process new orders. Refer to the image below.
Flipkart order fulfilment screen two
Flipkart order fulfilment screen three

Step 1: Generating Shipping Labels

The first step towards order processing is to generate shipping labels. Click on the checkbox to activate the generate label option. Then, click the generate labels button. See the image below for better understanding.

Flipkart order fulfilment screen four

Then you have to update the package dimensions and weight. Once all details are checked, click the process labels button. Refer to the example image below.

Flipkart order fulfilment screen five

The system will flash a quick notification to generate labels. After confirmation, the label will download successfully. Check your download folder. There will be a pdf document with the name Flipkart label.

Step 2: Mark RTD (Ready to Dispatch)

Click on the pending RTD tab. First, click the checkbox to activate the mark RTD option. Go ahead and click on the mark RTD button in blue. A notification appears, here click the mark RTD button.

Flipkart order fulfilment screen six

Upon successfully marking an order for ready to dispatch, a notification appears. Now the order moves to the pending handover section. Additionally, the system displays the successfully done RTD message. See the image below.

Flipkart order fulfilment screen seven

Step 3: Pending Handover & Manifest Download

Referring to the above image, click on the pending handover section. The system will display the pending handover items. In other words, all orders waiting to be handed over to the Flipkart delivery service are shown here.

Flipkart logistics will come and pick up the order for delivery. You can track the order movements in the dashboard under the dispatched orders section. 

Payment of Orders on Flipkart

Flipkart makes the payment directly to your bank account within the next 7-15 business days from the date of order dispatch. The payment differs based on the performance tier:

  • Gold Sellers – 7 business days ,
  • Silver Sellers – 10 business days,
  • Bronze Sellers – 15 business days 

You are in control to decide the price of your products and Flipkarts charges a small fee on the successful orders you make.

Flipkart Margins

When you join Flipkart you don’t have to pay for registration. However, when you sell a product through Flipkart, the following deductions are made from the order item value:

  • Commission fee: A percentage of the order item value, it varies based on the category and subcategories. 
  • Collection fee: This will based on order item value and customer payment mode (Prepaid/Postpaid)
Selling Price Prepaid Postpaid
0-750 2% ₹15
>750 2% 2%
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  • Fixed fee: The Fixed fee will vary based on the order item value irrespective of category and seller tier.
Order Item Value Rate
0-500 ₹12
500-1000 ₹20
>1000 ₹35
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  • Shipping fee: It is calculated on the basis of product’s weight, and shipping location . It also takes into account the space required for each item. The below amounts are based on the weight slab and differentiated based on Local, Zonal and National zones
WEIGHT SLAB LOCAL (INTRACITY) ZONAL (INTRAZONE) NATIONAL (INTERZONE)
0.0 Kg - 0.5 Kg ₹40 ₹47 ₹60
0.5 Kg - 1.0 Kg ( For every 0.5 kg ) ₹4 ₹19 ₹26
1.0 Kg - 1.5 Kg ( For every 0.5 kg ) ₹13 ₹17 ₹28
1.5 Kg - 2.0 Kg ( For every 0.5 kg ) ₹10 ₹18 ₹22
2.0 Kg - 3.0 Kg ( For every 0.5 kg ) ₹1 ₹11 ₹17
3.0 Kg - 12.0 Kg ( For every 1 kg ) ₹7 ₹10 ₹18
> 12.0 Kg ( For every 1 kg ₹4 ₹5 ₹8
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  • GST : It is applicable on all of the above components

For seller’s convenience, Flipkart has a seller fees calculator which you can use to calculate the fixed fee, commission, collection fee and shipping charges. See the below image for better understanding

Flipkart order fulfilment

Flipkart Return Policy

A returns policy is a predefined set of rules and regulations which helps buyers return a product if they are not satisfied with it. Flipkart’s return policy covers the buyers against ‘damaged’, ‘defective’ and ‘not as described’ products. It allows buyers to raise a return/replacement or refund request as based on the following:

  • Clothing, Footwear, Watches, Eyewear, Fashion Accessories and Fashion Jewellery categories will be able to be returned by buyers within 30 days.
  • All products under the categories of “Precious Jewellery” are eligible for returns (Subject to Flipkarts prior approval ) and replacements within 10 days from the date of receipt of the order.
  • All products under the categories of Furniture and Sports & Fitness are eligible for returns and replacements within 10 days from the date of receipt of the order.
  • All products under the categories of large Appliances are eligible for returns and replacements. The return period shall commence from 10 days from installation, and 10 days from the date of delivery for products which don’t require installation.
  • Consumable, perishable products will not have any return policy

Note 1 : if the product to be returned is not in stock or discontinued, then you(seller) have to provide the refund. 

Note 2 : If certain products are in the category of “no return” policy, then it can be returned only under the following cases:

    • Damaged or defective products
    • Missing products
    • Expired product 
    • Mis-shipped products
    • Fake products

Analyzing Your Performance On Flipkart

Analysing data is an essential part for every seller and Flipkart has made it easy for sellers to do that by launching a mobile app in the name of Sellers Hub. It provides real-time data on listings, orders, payments, order fulfilment, returns and more. Furthermore, Flipkart has also launched Flipkart Dashboard.

What is Flipkart Dashboard?

Flipkart also has its own dashboard for sellers to check the analytics of different metrics. Sellers can :

  • Easily visualise the data related to a particular period,
  • Understand return orders
  • Download data graphs to view it offline
  • Understand the latest trends and more.

Flipkart dashboard will help you in assessment, management, and analytics. It provides all the essential information that you would need as a seller including listings, payments, inventory, orders, growth, reports, and advertising. Some of the section wise features of Flipkart Dashboard are:

  • The listings section gives the information on the number of blocked listings, listings ready for activation, active listings, inactive listings, and active listings.
  • The Orders section gives comprehensive information on cancellations, returns, and active orders.
  • The payments section gives you an accurate assessment of the payments that you have processed through the platform.
  • The active orders section provides data on active orders.
  • The Growth section of the dashboard is handy for analytics. You can get all the information on the performance of your Flipkart store.
  • The Reports section provides useful reports for decision making.

About Eunimart

This process can be further simplified by using Eunimart’s solution, a registered partner of Flipkart, which can make the onboarding process a breeze and your products will be on the Flipkart platform in no time.

Some of the solutions that are provided by Eunimart are: Competitive Pricing, Image Optimisation, Content optimisation, Keyword Optimisation, Order Management, Inventory Management, Catalog Creation, Payment Reconciliation, logistics and Fulfilments, and Reports and Analytics. At Eunimart we are constantly providing the best solutions for our clients. Click here to get started.

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How to sell products on Flipkart

How to sell products on Flipkart

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