Predictive sales analysis is the method of using data from past events and analysing it to predict future outcomes. Predictive Sales will have a huge positive impact on a business and can be done with the use of powerful and effective software that is capable of analysing Big Data. It can predict future behaviour of buyers and analytics can even predict how future promotions will react and provide positive outcomes. Data on sales that have closed can also be used for predictive analysis and each will lead to formulate future sales strategies. Leveraging this data your sales team can target the most likely prospects after studying the entire chain of events and behaviour of leads, and their interactions instead of carrying on a broad research and delivering predictions that are not accurate.
According to Ferranti, “Brands would be wise to pick a discrete focus for an opportunity and ensure that the data they need for that specific opportunity is both readily accessible and reliable”
Analysis helps to evaluate performances and helps to predict and execute necessary steps to be taken for improvement. Necessary steps to improve revenue and sales can also be initiated. When you analyse data you can optimize your sales by understanding buying and conversion patterns. Thus, “To improve your sales effectiveness and make informed data-backed decisions, you need to conduct sales analysis regularly.”
Predictive analysis is not just a powerful tool for sales teams, it is of prime importance to the entire organisation. Using predictive analysis says Eunimart, organisations can use automation to segment email marketing. Past data can help you to zero in on the best possible strategy to target customers by sending emails based on the “type of” or “segment” of the customer. Targeted messages or subject lines work very well in such cases.
How are predictive sales used to help the sales strategy?
Eunimart feels that predictive analytic software should be integrated seamlessly into your sales and marketing in order to deliver optimum results. These tools can help organizations to formulate their sales strategy and help sales persons to overcome hurdles to success. Thus old systems need to be discarded to become more efficient and generate greater revenue.
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