Company / Brand

  • safeokid

Introduction / Background

  • Safe-O-Kid is all about letting your baby grow into a healthy and happy child without you having to worry about the physical dangers that surround it inside the house and outside of it. We find ourselves to be the source of trust and reliability for millions of parents across the globe, that use our range of baby safety products.And, that trust is what drives our motivation to keep innovating and coming up with baby safety solutions that allow your baby’s curiosity to flow without putting it in harm’s way!

Digital Presence (Pre-Eunimart

  • Amazon india, Flipkart,Meesho,firstcry

Geographic Presence (Pre-Eunimart)

  • India

Financials (Pre-Eunimart)

  • Monthly GMV – 400,000 INR
  • Manpower cost – 6 People engaged in the eCommerce business
  • Marketing Investment – 15% Investment
  • # of SKUs – 100 SKU

Challenges / Issues

  • Lack of understanding for cross border selling
  • No presence in International Marketplaces

Solutions by Eunimart

Onboarding Date

  • January 10 2019

International Expansion

  • Grew from 4 domestic channels to access 4 International Regions (USA),UAE, SEA, Nepal

Growth in Marketplaces

  • From 0 to 4  marketplaces. Amazon USA, Bonanza, Zifiti,Amazon UAE, Shopee SG and Daraz NP

Omni Channel

  • Ecommerce Marketplaces Integration on Unified Platform for Multichannel Ecommerce Management (Domestic & Crossborder)


  • SKU count grew from 100 to 700

Account Health

  • Improved and maintained Good Account Health ratings in all Marketplaces.

Branded Tools

  • A+ Content is implemented in Amazon 
  • Amazon Brand store to be developed

Supply Chain & Logistics

  • Managed user shipping (domestic and international) with improved costs

Inventory Management

  • Achieved Prime status for seller
  • FBA enabled
  • Replicated into 4 warehouses

Data Science

  • SEO performed
  • Data analysis was performed and pricing recommendations were provided.
  • Customer segmentation and Geographic study to be performed.

Business Advisory / Expert Guidance

  • Advisory on GTM for Crossborder Selling
  • Cross Border Account Management Consultation
  • Advisory to go for region were demand of the products hight i.e SG and US

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