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healthbest

Company / Brand

  • HealthBest Private Limited / HealthBest

Introduction / Background

  • You grow by helping others. This was the attitude of the pharma graduate Sachi Shah from Ahmedabad, who wanted to give back to the society by doing something of her own. She had the perfect background for it. In 2010, she jumped into her 35 years old family business of manufacturing and exporting syringes and injections to Europe, which is now a leading manufacturer of life saving cancer and diabetes medicines. Her experience in this made it easier for her to start her own business in a similar field.
  • After studying the demands and needs, Sachi launched her own brand of supplementary medications and herbal products by 2015, named Health Best. With the changing trends during the COVID pandemic, she got in touch with some international distributors and started exporting to Ghana, UAE and Latin America. Later she thought of expanding her business into ecommerce too.

Digital Presence (Pre-Eunimart

Geographic Presence (Pre-Eunimart)

  • India

Financials (Pre-Eunimart)

  • Monthly GMV – 300,000 INR
  • Manpower cost – 20 People engaged in the eCommerce business
  • Marketing Investment – 15% Investment
  • # of SKUs – 25 SKU

Challenges / Issues

  • Limited traffic in domestic marketplaces
  • Lack of understanding for cross border selling
  • No presence in International Marketplaces

Solutions by Eunimart

Onboarding Date

  • April 2021

International Expansion

  • Grew from 5 domestic channels to access 4 International Regions (USA, UEA, SEA and Nepal),

Growth in Marketplaces

  • From 5 to 12 marketplaces.  Amazon IN, Flipkart, Firstcry, 1mg, Pharmeasy,Bigbasket, Amazon AE, Bonanza, Zifiti, Ebay, Daraz NP, Shopee SG

Omni Channel

  • Ecommerce Marketplaces Integration on Unified Platform for Multichannel Ecommerce Management (Domestic & Crossborder)

Cataloguing

  • SKU count grew from 25 to 50

Account Health

  • Improved and maintained Good Account Health ratings in all Marketplaces.

Branded Tools

  • A+ Content is implemented in Amazon 
  • Amazon Brand store to be developed

Supply Chain & Logistics

  • Managed user shipping (domestic and international) with improved costs

Inventory Management

  • Achieved Prime status for seller
  • FBA enabled
  • Replicated into 3 warehouses

Data Science

  • SEO performed
  • Data analysis was performed and pricing recommendations were provided.
  • Customer segmentation and Geographic study to be performed.

Business Advisory / Expert Guidance

  • Advisory on GTM for Crossborder Selling
  • Cross Border Account Management Consultation
  • Suggestion to Add new product Line
  • Advice to focus on Niche markets were high demand of Dietary Supplements (Nepal and SEA Markets)

Client Reviews

“The Eunimart team has worked closely with Healthbest for more than 9 months and has exceptionally coordinated and helped to expand our business across multiple marketplaces International

Ever since we were onboarded, Eunimart has provided the highest quality of listings on the different portals including Bonanza, eBay, Amazon AE, Shopee SG and other portals.

Eunimart Platform also gave us a complete 360 degree view of our business map from Omnichannel Management to various level integrations, all at a single place of solution.”

Ms. Shachi Shah

-
Founder & Brand Owner, Nov 2021.

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