Company / Brand

  • Kalon Agro industries PVT LTD / Kalon Agro

Introduction / Background

  • Kalon, which is Greek for inner and outer beauty, is all about bringing a  sense of equilibrium between body and mind.
  • Evoke a sense of belongingness to our ancient wisdom with a  contemporary solution and gain balance with eco system

Digital Presence (Pre-Eunimart

  • Amazon india, Flipkart, Naturesbasket, Snapdeal

Geographic Presence (Pre-Eunimart)

  • India

Financials (Pre-Eunimart)

  • Monthly GMV – 200,000 INR
  • Manpower cost – 15 People engaged in the eCommerce business
  • Marketing Investment – 15% Investment
  • # of SKUs – 25 SKU

Challenges / Issues

  • Lack of understanding for cross border selling
  • No presence in International Marketplaces


Solutions by Eunimart

Onboarding Date

  • December 10 2020

International Expansion

  • Grew from 2 domestic channels to access 3 International Regions (USA, AUE and SEA)

Growth in Marketplaces

  • From 2 to 9 marketplaces.  Amazon IN,Flipkart, Amazon AE, Amazon US, Amazon CA, Amazon UK,  Bonanza, Zifiti,Shopee SG

Omni Channel

  • Ecommerce Marketplaces Integration on Unified Platform for Multichannel Ecommerce Management (Domestic & Crossborder)

Cataloguing

  • SKU count grew from 20 to 100

Account Health

  • Improved and maintained Good Account Health ratings in all Marketplaces.

Branded Tools

  • A+ Content is implemented in Amazon 
  • Amazon Brand store to be developed

Supply Chain & Logistics

  • Managed user shipping (domestic and international) with improved costs

Inventory Management

  • Achieved Prime status for seller
  • FBA enabled
  • Replicated in to 1 warehouse


Data Science

  • SEO performed
  • Data analysis was performed and pricing recommendations were provided.
  • Customer segmentation and Geographic study to be performed.

Business Advisory / Expert Guidance

  • Advisory on GTM for Crossborder Selling
  • Cross Border Account Management Consultation
  • Advisory to go for region were demand of the products hight i.e SG and US

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