Eunimart

The Future of Mobile-Ecommerce

Read-time: 4 minutes. 

Intelligent retailers and companies design their mobile apps in such a way that clients get an innovative and personalized experience across all channels of sales so that they will transact and shop more using mobile devices. The future of this ultra-competitive mobile ecommerce market is bright and innovation is the key to surge ahead to establish your niche and surpass hurdles.

Mobile ecommerce also known as M-commerce was tipped to grow exponentially and it has done exactly that. Today it has overtaken transactions over the internet with a power hitherto unknown, unleashing it almost with fury upon the ecommerce world. The growth, of course, has been stimulated by smartphones taking over the world like a tornado uprooting all that was regarded as permanent, our technology and our ideas, and replacing them with innovation. 

The shopping habits of people today have been profoundly influenced by mobile ecommerce. Mobile phones have gained prominence in our lives and we browse on mobiles, check prices, compare reviews, pay utility bills, transfer money and shop incessantly. The ease and feasibility of finding information online have made M-commerce viable and attractive.

It is not just the smartphones, but today’s customers carry out mobile transactions even on tablets as well as desktop computers. The idea is to simplify operations across all channel and provide a seamless experience so that users can transact without hitches over any device they desire to.

3.2 billion people are said to have had internet access worldwide at the end of 2018 and it has been predicted that this will continue to grow at the rate of 25% per year till 2023. This means that a huge number of people will be involved in online mobile transactions. In India, for example, this rapid growth is blatantly visible to everyone because it is only one in ten people probably who do not have a smartphone or do not use mobile internet today. Whether it is the domestic help, a homemaker or a professional, people are using various grades of smartphones to browse and shop online and this has given a substantial boost to ecommerce. Indeed, mobile ecommerce is here to stay.

Mobile users are said to be spending far more time browsing online than desktop users because the rapid strides made to ease the methods of shopping, paying bills online or selling services has been enhanced. According to ecommerce expert and author Anna Steve, “By 2021 mobile ecommerce sales are expected to account for 54% of the total ecommerce sales….and….1/3 of our decision to purchase is influenced by looking up additional information on a product via our mobile device.” People even use mobile devices inside stores to compare prices and change decisions. This establishes the fact that the future of mobile ecommerce is at the moment very bright and inviting.

At Eunimart, our experts feel that the exponential growth of mobile ecommerce has been triggered by the spike in the use of smartphones for shopping and mobile transactions and this makes adapting to omnichannel solutions even more important. In fact, mobile devices are today an integral part of our life whether it is to check the weather, read the news or shop. Notable here is the use of AR or Augmented Reality that has helped companies to make smartphones and devices innovative enough to meet the required challenges.

To ensure that your business is attuned to the future of mobile ecommerce you must make use of and integrate into your business the following so that the user’s experience is smooth.

  • Augmented Reality
  • ChatBots for more sophisticated interaction
  • Automation tools to generate reviews, loyalty programs, email and social media marketing campaigns that will offer better conversion rates and enhanced engagement with customers. 
  • Take care that your mobile sites are secure so that there is no question of fraud.

To accommodate the growth of mobile ecommerce retailers and stores are also equipping themselves so that they can meet the challenge. They are making their stores mobile friendly and their websites are getting a boost in traction when they are mobile-optimized.

The future of mobile commerce is however largely dependent on the ease of digital payments on websites and online stores. The Government of India has adopted various policies to boost cashless payments in this country whether it is through the mobile wallets, UPI, RuPay cards, Paytm, Google Pay or the credit and debit cards in order to encourage cashless transactions and make payments secure and seamless. Today even the local vendors accept online payment and it is in our interest so as to make daily transactions easier, faster and secure. 

In order for this to succeed smartphones available in the market even comes ready with mobile payment options because everyone is aware that the future of ecommerce is linked to mobile devices. It is convenient, quick and easy to pay and track for goods and services through mobile devices. Hence, retailers have been quick to integrate digital payments into their system so that customers have a seamless experience at every pay point without necessarily having to carry and use a card. 

When talking about mobile commerce, we should not forget the innumerable banking operations that we can do thanks to the implementation and widespread use of mobile-compatible services which have given us the facility to sit at home and shop. In order to shop and pay through mobile-wallets, we need to first transfer the money into them from our bank accounts, thus creating a seamless chain of services that make banking and financial functions easy and convenient for us. The best thing about this is that we have access to our finances 24*7 and all year and we can shop or pay bills whenever and however we wish.

 

The future of mobile ecommerce is important because 

  • the expected growth is massive
  • Every day the number of mobile users is increasing and more people are getting access every day.
  • Mobile browsing is seen to be more popular than desktop browsing due to the ease of using and carrying a mobile phone. The estimated use of mobile devices will be by more than fifty per cent of the population for ecommerce transactions by 2021.

Intelligent retailers and companies design their mobile apps in such a way that clients get an innovative and personalized experience across all channels of sales so that they will transact and shop more using mobile devices. The future of this ultra-competitive mobile ecommerce market is bright and innovation is the key to surge ahead to establish your niche and surpass hurdles.