Eunimart

Top 10 ecommerce marketing automation tools for every ecommerce business

Working with an eCommerce company isn’t the easiest task. There are plenty of things to take care of and focusing on the quality of your service tends to take the least preference during this process. You don’t have enough time to focus on purely growing the business and it can get frustrating.

A majority of the tasks consist of talking to vendors, fixing the right price, and so much more. However, you’d be glad to know that many of these tasks can be automated via platforms and tools that are designed to make life easier. eCommerce store managers and owners also have access to a wide gamut of automation tools that are affordable and able to handle multiple tasks at once. 

eCommerce automation tools make life easier by simplifying processes and automating them via their platform. eCommerce owners know how much time is involved in the other aspects of growing the business that simple tasks need to be taken care of. That’s why the automation tools do that for you.

There are plenty of tools available in the market and we’ve broken down the best so you’re able to choose exactly the one that fits your business needs the best. 

1. TextExpander

One of the most important aspects of eCommerce marketing is having to send out plenty of emails. TextExpander allows you to keep text snippet templates that save you time.

TextExpander

Pricing

The pricing for TextExpander is extremely affordable with packages starting at just $3.33 for the initial version and $7.96 for the more extended version. You could schedule a meeting and also get customized packages for your requirements. 

Ease of use 

TextExpander is also simple to use and install. From social media posts to emails, you don’t have to spend time typing from scratch. 

Features 

TextExpander makes it easy to also customize messages in multiple languages such as French, English, German, Russian, Spanish, Portuguese, and Japanese if needed.

Best for 

The tool is best for businesses that have a global presence. You can edit the emails to the language you like and post it. With the help of the snippet tool, your social media, and email work to become a breeze. 

 

2. Infusionsoft

InfusionSoft is owned by Keap which is a private company offering a sales and email marketing platform for small businesses, including products that optimize and manage the customer lifecycle, marketing automation, lead capturing, and other important eCommerce requirements. 

Infusionsoft

Pricing

The pricing for Infusionsoft starts out at $199 for a single-user account. It can be customized according to your requirements and you can mail them for the same. 

Ease of use 

InfusionSoft can be easily downloaded and installed as an eCommerce automation tool whenever required. The sales pipeline, automation, marketing, and more can all be accessed via the widget which makes it simpler to use. 

Features 

Integrates an all-in-one solution for any marketing needs and allows you to access more than 200 applications from one single location. There is an entire business suite to choose from, including marketing and sales automation, CRM, credit card processing, and CRM among others. 

Best for 

eCommerce companies that want to work with a fully-fledged system of management. The customizable option too, makes it simpler for anyone to engage with the product.

 

3. Easy Google Shopping Feed

Easy Google

The Easy Google Shopping Feed app will send the product feed to be used in Google Shopping, requiring a feed. Once you install the app, you can update the feed every day based on what you’d like your customers to see. 

Pricing

Customizable according to individual needs and its basic package starts out at just $9.99 for the first 1000 products a month. 

Ease of use 

The Google Shopping Feed makes it easier for up and coming startups to work with a fully integrated platform. The Support Center offers interactive help for anyone who wishes for the same. 

Features

There are multiple features that make the Easy Google Shopping Feed stand out from the rest. You can set up the feed in a matter of just two hours and improve your SEO and spread it across countries as well.

Best for  

The Easy Google Shopping Feed is perfect for any eCommerce business listed on Google Shopping Ads, Google Ads, and Merchant Centers.

 

4. Contalog

Contalog

This is a B2B and B2C business platform that allows for multi-channel access where you will be able to access tools to make transactions easier. There are tools that can be customized for both big and small enterprises.

Pricing  

Contalog offers a free trial but not a free product. Their app features can be accessed at $99 a month. 

Ease of use  

The easy-to-understand dashboard keeps track of the inventory status and stock levels with ease. 

Features  

Synced up information on sales channels to make it easier to make informed decisions. It also contains a wide range of product attributes along with quantities, with seamless process orders and better customer experience. 

Best for 

Companies that do high volume eCommerce trades. 

 

5. Klaviyo 

Klaviyo makes personalized marketing easy with the help of data-driven decision making. It comes with an intuitive UI that can be managed with ease and also detailed customization for enterprises to work on with their marketing teams. 

Pricing  

Customized pricing plans for multiple requirements.

Ease of use 

Klaviyo is an easy-to-use, all-incorporating eCommerce automation tool that integrates with all the major eCommerce platforms in the world. Klaviyo stores all customer business data and allows new businesses and experiments to get off the ground with their dashboard.

Features  

Multiple eCommerce-centric automation tools including data segmentation, customer analytics, reporting, social advertising, and automation. Klaviyo also has customized plans which can vary according to the needs of the end-user.

Best for  

eCommerce companies of any size.

 

6. Ecomdash 

ecomdash

Ecomdash is built around the features of reliability and ease-of-use and allows you to sell more and save time as well. They have a multichannel inventory management system that takes care of order fulfilment and allows for easier access to data and sales, from one single point.

Pricing 

Depending on your requirements, you can get customized packages. Ecomdash has its own set of packages which start at $60 a month. 

Ease of use  

Operates in real-time and is also available across channels online. Covers areas such as operation and inventory management, along with shipping management as well. 

Features  

Real-time marketing automation tool with integrated APIs that allow your developers to create customized integrations for any type of needs. The multichannel app allows you to make wholesale changes that make it easier for anyone to manage business en masse.

Best for 

Marketing automation companies that look to build email lists and advertise their business online.

 

7. Zapier 

zapier

This is an online automation tool that allows you to connect to apps such as Slack, Mailchimp, Gmail, and more. You can also connect more apps and take care of repetitive tasks without the need for coding or developers to modify the existing integrations available. 

Pricing 

Zapier starts out at $50 per month, with packages extending to $125 a month as well.

Ease of use  

Zapier contains a list of great eCommerce automation tools with which you can connect the entire dashboard of applications within one single point of access.

Features  

It allows you to create custom workflows or even work with provided options. Integrates any third-party apps to help in facilitating data and also exchange the same functionally. There are more than 750 integrations including spreadsheets, accounting, and communication tools.

Best for  

Companies that are looking for customized solutions to connect its many applications and also increase store-level automation.

 

8. Zendesk

Zendesk builds software that improves customer relationships via their CRM platform. They work with multiple communities and their flexible and powerful software can be scaled to meet the business needs of any business.

zendesk

Pricing  

Zendesk’s pricing begins at a modest $5 per agent.

Ease of use  

Zendesk can be easily integrated as a CRM solution and stores all of the necessary automated customer information within its single platform, making for better data processing capabilities as well. 

Features  

You’ll be able to smoothly operate any requirement for collaboration, store functions, management, and more for your online store. Further, the tool comes with its very own insights page on which you can process data and derive actionable insights from the same.  You can view the entire customer association and history with the page too, and the business.

Best for  

Companies or businesses which are on the lookout for a complete CRM solution for customers. 

 

9. Google Alerts

google alerts

Google Alerts is a notification and content change service. It sends customized emails to users when it detects new results such as newspaper articles, web pages, scientific research papers, or blogs on eCommerce, in this case. 

Pricing  

Google Alerts can be set up for free on any system.

Ease of use 

Google Alerts can be easily integrated into any eCommerce platform to see how the competition is doing in addition to your own performance. The platform can be easily accessed via a simple login and you can set up any form of custom alerts to your liking. From pricing changes to product additions and more.

Features   

It allows stores to understand their performance online in relation to its competition and thus make any required changes to their own. Custom alerts can be easily set up, with emails sent on any requirement. There are also other excellent marketing automation tools that allow you to understand the store’s reputation online.

Best for  

Brands that sell prominently on the Google Shopping network platform and also for those who want regular alerts on brand mentions and understanding the internet audience. 

 

10. IFTTT

ifttt

 

IFTTT is a web-based freeware service that creates multiple chains of conditional statements, known as applets. 

Pricing  

IFTTT can be purchased at a subscription of $5 to $15 a month.

Ease of use 

An easy eCommerce automation tool with which you can market online products on different social media channels at once. An applet triggered statement needs to be done at a scheduled time.

Features  

There are multiple widgets and tools to give you a complete understanding of what your business needs are. You can also promote the online store on other platforms in order to reach out to a wider audience base, and IFTTT allows you to do that. 

Best for  

Brands that are looking to spread their eCommerce business marketing across multiple channels online. 

 

Conclusion

Thus, these tools are ideal to work with if you’re planning on growing and scaling your eCommerce business. You can also choose Eunimart – a complete ecommerce automation suite by Eunimart Multichannel Pvt. Ltd. to automate everything from catalogues, inventory, pricing, order processing, payments, logistics & warehousing across 100 countries on a single dashboard for unified management of all your sales channels.

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