To sell niche products it is necessary to avoid being generic where the target audience is concerned. What is required is a solid approach by focusing on a unique target audience. After all “Niche products are goods or services that serve a specific customer base and product category.”
Finally test your product. Validate your niche market by testing the waters through friends, relatives and social media. Set up a single landing page instead of a fully fledged website initially and resort to paid ads to promote the idea. Experiment till you hit the nail on the head. It pays to remember that these are only tests; the actual experience could be better or worse.
At Eunimart we feel that niche segments spell success and every seller should attempt to find his niche product. Niche products engage audiences well and are successful in converting. Eunimart opines the necessity of a niche product because it works both ways for the consumer as well as the seller. It serves the consumer’s needs as well as builds the sellers business by increasing profits with the consumer recommending the product especially if it is able to solve any problems. A supreme example is of a product that was sold to bridge the ‘gap between innovative technology and better access to pristine drinking water’ and that was the water bottle that cleans itself! It was a sustainable and healthy option, to our normal bottles with a sleek modern look, appealing to the consumers. That is what a niche product is all about. So be organized, well informed and enterprising in order to find your niche product.
Vdezi is now Eunimart
Change is constant and we are changing with the times. Coming to you with a new name and a new face, but with the same old team that you have always trusted. Take a look around and tell us what you think!