If there is any name that has taken the international online commerce to the storm, it undoubtedly has to be Wish.com. The US-based marketplace that ranks second to Amazon in online mobile commerce is already pursuing venture capital. Wish, owned by ContextLogic headquartered in San Francisco, was founded by Peter Szulczewski and Danny Zhang on November 11, 2011. The duo aimed at setting up a mobile-friendly international online marketplace that will represent a miniature shopping mall within the user’s pocket.
Initially, the site was developed keeping in mind people’s shopping wish-lists; gradually the site became popular and was upgraded to a platform where global online sellers can sell their products by optimising the lowest prices in the feed. The marketplace has an active network of manufacturers, sellers, brand owners, creators, crafters and so on registered on its platform which is to a great extent responsible for nearly 2 million orders being shipped every day. In a matter of 5 years from its inception, Wish has been competent enough to have raised $578.7 Million and more for its funding.
Wish.com, being in constant competition with Amazon, has channelled its expertise in areas that has helped it stand out as a remarkable international online marketplace. Some of the attributes that can be made note of in this regard are as following:
Wish.com’s meteoric rise over a span of few years can be attributed to a potent combination of effective tech, advertising as well as promotional strategies. In the context of its unprecedented growth, chasing a $1 Trillion dream seems quite justified. In order to be part of this incredible marketplace and explore the huge possibilities it has to offer, it is prudent to get connected with an international Ecommerce enabler like Eunimart to simplify the intricacies therein.
Image Courtsey: Muy Canal
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