You may be wondering ‘what is ASIN in Amazon’ and its uses. Amazon ASIN (Amazon Standard Identification Number) is a unique item code with ten characters. It allows both buyers and sellers to track and identify a specific item(s). These codes are alphanumeric, i.e. they consist of both letters and numbers.

Why Sellers Need to Know Amazon ASIN

Sellers should know about ASIN in Amazon because it will help them list, track, and index their products both on online and offline catalogues.

To Protect the Brand and Products

Amazon ASIN allows sellers to protect their brands and products because it acts as a differentiation factor. It also prevents sellers from selling your product without permission, and it also prevents counterfeiting. Having an Amazon ASIN number ensures that your brand value and reputation stays intact.

Scouting and Researching Product

An Amazon ASIN code can be a great help in product research and scouting. Each of your competitor’s products will have its unique Amazon ASIN code. It will help you to analyse and track their sales, performance, advertisement and other campaigns. It will help you find out more about the market and prepare your product strategy.

How to Generate ASIN

Many sellers want to know what ASIN is and how to generate it for their products. Any seller should first register their business on the Amazon Seller Central Account. Then they should input their Product ID and other details to get their unique Amazon ASIN.

How to use Existing ASIN

The process of using an existing Amazon ASIN is not as complicated as you may think. Visit your Amazon Seller Central Account, click on ‘Manage Inventory’ and add the product listing to your Catalog. This process allows you the convenience of using an Existing Amazon ASIN number instead of creating a new one.

Listing ASIN

If you are not clear about ASIN and how to list it, the process is not very complicated. Whether you are creating a new ASIN or are using an existing one, you must submit the product details first. Once Amazon accepts your inputs, they will assign you the ASIN and publish the product details page.

How To Find Amazon ASIN

The process of finding a product through their Amazon ASIN code is reasonably straightforward. You can either use the product URL that contains the 10-character code of numbers and letters. Or you can look at the product information page of a particular item that includes details about the code.

Using Product URLs

The product URL is the easiest way to find the Amazon ASIN number of a particular product. It is present at the top of a product page, and it contains the 10-character code. It would be best if you had the correct product name, or else you may get the wrong ASIN.

Using Product Information

You can also find the Amazon ASIN number of a particular item on the product page. First, you have to search for the correct product name on the Amazon Seller Central Platform. Then, you have to go to the product description section. You will find the ASIN code in that section, along with other details.

ASIN Lookup Tools

Amazon ASIN reverse lookup tools help you find relevant keywords related to your product. Use these keywords to understand the latest trends in the market and tailor your product description accordingly. It can help you increase your website ranking, which will lead to more significant traffic and sales prospects.