Amazon product searches are a great way to find new products and sellers. However, more advanced users may want to go beyond the standard keyword search. Fortunately, Amazon has made it easy to use its Advanced Search features to search for specific keywords in different fields. 

ASIN stands for “Amazon Standard Identification Number” and is essentially a unique identifier for each product on Amazon. Much like every book has its ISBN, every product listed on Amazon also has its ASIN number. If you’re thinking of expanding your business by selling new products on Amazon, doing a reverse ASIN lookup can help identify potential products you could sell online.

3 Easy Steps to Performing Reverse ASIN Lookup

A reverse ASIN lookup is a great way to understand how users find and search for your products on Amazon. It’s an essential part of your eCommerce strategy that will help you optimize everything from keyword searches to product descriptions. Let’s take a look at how it’s done.

Find your Competitor’s ASIN

The Amazon product ASIN is a unique identifier that identifies the product on Amazon. It’s the same for every seller who’s selling the same product. This makes it possible to find your competitor’s product by performing a reverse ASIN lookup. All you need is their ASIN and the Amazon seller app to get the keywords related to their product.

Open Amazon Seller’s App and Search Keywords with the ASIN

Once you have the ASIN, open the Amazon seller app. You can also open the Amazon seller app on your browser by going to amazon.com/seller-central. When the app opens, search for the product by typing in the product’s ASIN. Once you affect the search bar, scroll down and find the “Product listing box” section. This is where you will find the “Target Keywords” section. This section will show you the keywords related to that particular product. You can use these keywords to perform a search and check out your competitors’ products. You can also add the keywords to your list to help create better product descriptions. This will help you rank higher when customers search for your product on Amazon.

Collect the Generated Keywords

Once you have the keywords, you can collect them by clicking on the plus sign next to the keyword. Once you hit the plus sign, you can add the keyword to your list by clicking on the checkbox. You can also add a new keyword to your list at this point by typing it in the box. Once you have collected the keywords, you can use them for product research. You can also use them to create better product descriptions. Using the keywords will also help you rank higher when customers search for your product on Amazon.

Where to get an Amazon ASIN

If you don’t have the product’s ASIN, don’t worry. Follow these steps to find the ASIN of any product and perform a reverse ASIN lookup. First, you need to find the search results of your product. Once you have the search results, click on the “Product Details” link from the “More Buying Choices” section. You will find the ASIN written at the bottom of the page. You can also click on the “Add to Cart” or “Shop Now” button and the product detail page. There you will find the number written at the bottom of the page.

How to Find a Product’s ASIN

If you still can’t find the product’s ASIN, you can try the following steps. First, you must find the product and add it to your cart. Once the product is in your cart, go to the “Options” section and select “Enter an Item Number.” Next, you can enter the product’s number and select the “Enter” button. You will be redirected to the product detail page if it’s the correct product. Once the product detail page opens, find the number again and select the “Copy” button. This will copy the product’s number to your clipboard. You can then go to the Amazon seller app or the Amazon seller website and enter the number.

Why Reverse Amazon ASIN is Important to Sellers

As you can see, a reverse ASIN lookup is essential to eCommerce. It lets you see how users find and search for your products, which will help you create better product listings and rank higher in search engines. You can then adjust your product listings to match users’ search keywords. This will help you increase your conversion rate because customers can find your products more efficiently. You will also be able to identify gaps in your product listings and develop a strategy to fill those gaps. 

This will help you rank higher in search engines and bring in more sales. So, now you know what a reverse ASIN lookup is and how it can help you improve your eCommerce strategy. The next step is to get started and try it for yourself.

FAQ

1. What is reverse ASIN search?

Reverse ASIN lookup is a creative technique of looking at the actual Amazon pay-per-click keywords your competitors are using to generate sales by using the numbers from their ASINs. To execute a reverse ASIN lookup, you’ll almost always need to utilize a program like Keyword Scout.

2. What is ASIN number?

The ASIN (Amazon Standard Identification Number) stands for Amazon Standard Identification Number. It’s a 10-letter or 10-number unique identification assigned by Amazon.com to a product. It’s mostly utilized for product identification within their billion-item product inventory. The ASIN number is the same as the ISBN number for books.

3. How do I find a product through ASIN?

Simply search the Amazon.in the catalog for your goods and look for the ASIN (or ISBN for books) under the product description. The ASIN or ISBN can also be found in the URL of your browser from the product detail page.